Our Brief
In late 2022, BMC partnered with Helicopter Stories at Trisha Lee’s request for digital marketing and SEO enhancements. Initially, we conducted an extensive SEM Rush website audit to gauge visibility, digital footprint, and traffic data, forming the baseline for our strategy.
Armed with insights, we restructured the website, focusing on customer experience and organic SEO. This encompassed redesigning and optimizing the site to enhance functionality and visibility.
What We Did
Driven by audit findings, BMC initiated a comprehensive website overhaul. We meticulously redesigned, restructured, and optimized the site to boost both aesthetics and search engine visibility, aligning it with Helicopter Stories’ brand essence.
Beyond the website, we integrated Mailchimp and revamped social media efforts to fortify the company’s digital presence.
The Result
Transitioning to a continued partnership, the initial six weeks saw an 8% surge in site traffic, increased time on site, and a notable rise in site health to 82%. Removal of 57 toxic links streamlined the website’s credibility.
Our Mailchimp integration and social media strategies further amplified Helicopter Stories’ digital footprint, showcasing the success of our collaboration with Trisha and Isla.
Key skills used
- Brand Identity
- Marketing Consultancy
- Media Planning
- Public Relations
- SEO (Search Engine Optimisation)
- Website Design
