Pietra Wood & Stone

With over 25 years of experience in providing surfacing and flooring solutions, Pietra have two stunning showrooms in London and Bath.

Our Brief

We started work with Pietra early 2019 when they were seeking marketing support for their two showrooms in London and just outside Bath.

Lack of time to plan and execute consistent marketing, we audited their existing website, Google footprint, advertising and social media and set about bringing them all into line. 

What we did

Starting with a complete rebuild of the website in WordPress, we added dedicated galleries and redesigned the local advertising.

We’ve since introduced a dedicated Insights area to aid UX and organic SEO as well as an email marketing strategy, paid Google ads across the search and display networks and have an ongoing relationship with the 3 directors. 

The Result

Pietra now have an significantly  increased presence both digitally and physically with additional showrooms in Amersham, Buckinghamshire and the NSBRC in Swindon. 

Key skills used

Combined with our top level customer service, these are the key marketing initiatives we employed to deliver on the brief.