Simple Recruitment

Website planning and design for a leading Recruitment Consultancy across Somerset and Wiltshire

Our Brief

Approached during lockdown 2020, our primary challenge was to create a much more efficient website for candidates to register on as well as receive alerts via selected job preferences. 

The new website had to be “cleaner” in its design, better optimised for organic search and, as Simple are a multi site consultancy and have dedicated social media accounts, we also needed to find a way of local office sharing.

What we did

Using the WordPress platform with page builder system and integrating the Job Board plug in, we planned, designed and built a visually appealing website which displays all of Simple’s jobs.

The customer journey is easy and each client type (candidates or clients) has their own area with tailored messaging and contact forms, complete with document upload functionality. The jobs are searchable by category, title, salary and location and each consultant manages their vacancies via dedicated log ins. 

The Result

Using SEM Rush AI, we have increased online visibility in organic search by 25.5%, increased website traffic by 21.12%, reduced bounce rate by 11% and increased new users by 20.73%. In addition to the huge increase in website traffic and visibility, our work with Simple on their social media strategy also increased engagement by 36%.

We have seen the company grow to one of the largest recruitment consultancies in the area. A fantastic team of people to work with. 

Key skills used

Combined with our top level customer service, these are the key marketing initiatives we employed to deliver on the brief.