Part of the Global group CECO – Inteliair® Intelligent Control System is at the forefront of air quality optimisation

Our Brief

Bath Marketing Consultancy’s (BMC) partnership with the consultancy side of the business Western Air Ducts, lead to a marketing review of their patented air quality control system Inteliair product.

The objecive was to create a stand-alone product that could be marketed across the UK and US to drive sales.

What We Did

Taking influence from Western Air Ducts so there was some brand synergy, BMC began by creating a corporate identity, website and corporate literature from which to market the product from.

We then ran competitor analysis and developed organic and paid SEO initiaitves to drive niche traffic volumes to the website. 

Working with Inteliair on a retained basis, we run all online and offline marketing activities and have rcently revised the website design and structure to aid UX and increase engagement.

The Result

The initiatives designed and implemented by BMC has brought about a transformative change in Inteliair’s marketing position allowing the business to expand its customer base across the UK and the US.

Supplying both direct users via website enquiries as well other dust and fume system manufacturers, Inteliair is generating significant revenue to the business via sales.

Key skills used

Combined with our top level customer service, these are the key marketing initiatives we employed to deliver on the brief.

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