Towards the end of 2018, our engagement with Peak Consultants commenced with a distinct directive: elevate the brand itself, steering focus away from individual experts within the organization. Despite nearly two decades of national operation, Peak predominantly relied on referrals for new client acquisition, sparking the necessity for a strategic shift in our partnership’s focus.
What we did
Our strategic emphasis was on cultivating a robust digital presence. This encompassed crafting an optimized website engineered to secure a prominent organic position within Google’s search hierarchy. Simultaneously, our efforts were geared towards outlining a well-defined customer journey while formulating a comprehensive digital sales pipeline. This involved strategic deployment of e-marketing initiatives, leveraging social media platforms, and active participation in key industry exhibitions.
The culmination of our collaborative efforts has been nothing short of impressive. Peak Consultants now reign supreme in local Google searches, surpassing competitors, a testament to the effectiveness of our digital strategy. Moreover, the consistent dissemination of curated industry insights directly to clients and prospects’ inboxes has significantly enhanced engagement and brand recall. Our close collaboration with trade media outlets has proven instrumental, elevating brand visibility and solidifying Peak’s industry credibility.