Pay-Per-Click (PPC) Management

Maximise ROI with Expert Pay-Per-Click (PPC) Management Services

At Bath Marketing Consultancy, we create and manage high-performing PPC (Google Ads) campaigns that drive targeted traffic, increase conversions, and maximise your return on investment. Our expert team optimises Google Ads, Bing Ads, and social media advertising to ensure your ads reach the right audience at the right time. From keyword research and ad copywriting to bid management and performance tracking, we handle every aspect of your PPC strategy to deliver measurable results.

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Optimise Your Ad Spend with Expert PPC (Google Ads) Solutions

In today’s competitive digital landscape, Pay-Per-Click (Google Ads) advertising is one of the fastest ways to increase visibility, drive high-quality traffic, and boost conversions. At Bath Marketing Consultancy, we specialise in creating and managing high-performance PPC campaigns that ensure your business reaches the right audience at the right time—without wasting ad spend.

Our expert PPC management services cover every aspect of campaign success, from strategic keyword research and compelling ad copywriting to bid optimisation, audience targeting, and conversion tracking. Whether you’re running ads on Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, or YouTube, we tailor each campaign to align with your business objectives and maximise return on investment (ROI).

With real-time data analysis and continuous campaign refinement, we ensure your PPC ads deliver higher click-through rates, lower cost-per-click, and improved conversion rates. Our approach is data-driven, transparent, and results-focused, giving you complete confidence that your advertising budget is being used efficiently.

We create Google campaigns that drive leads and sales. Contact us today to get started!

Maximise your ROI

Precision-Targeted PPC Campaigns for Business Success

Wasting budget on the wrong audience or placements is a common pitfall in Google Ads. Our expertise lies in crafting not only eye-catching, well-written ads but also strategically optimising them to target your ideal audience and stretch your budget further.

We work with clients spending anywhere from £250 to £15,000 per month. The power of Google Ads is its ability to deliver instant search results, and we ensure your campaigns run smoothly across all three Google networks, giving you full control over daily budget limits.

While other agencies stop there, we go further. We recommend running campaigns for at least three months to fully leverage Google’s algorithms. During this time, we fine-tune bidding based on device, time of day, and location, ensuring your ads are both visible and cost-effective.

The way we work

Worried about your existing campaigns?

We offer a free initial audit and then continuous optimisation with detailed reporting. Google Ads gives you the chance to connect with customers exactly when they need your services. Let our specialists show you what powerful, targeted advertising can achieve.

our digital marketing services

PPC (Google Ads) Management Services

Kick-start Your Marketing Today

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.

FAQs

What is PPC management and how can it benefit my business?

PPC (Pay-Per-Click) management refers to creating, optimising & tracking paid online advertising campaigns (e.g. Google Ads, Bing Ads, social media ads). It benefits your business by driving targeted traffic, boosting visibility, increasing conversions, and maximising return on ad spend.

Which platforms do you manage for PPC advertising?

Bath Marketing Consultancy manages PPC campaigns on Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and YouTube.

What is included in your PPC service offering?

Key services include: keyword research, ad copywriting & design, bid management & budget optimisation, landing page optimisation, retargeting/remarketing ads, performance tracking & detailed reporting.

How much do your PPC services cost / What budget do I need?

Clients can spend anywhere from £250 up to £15,000 per month depending on goals, industry, competitive levels, and campaign scope.

How long before I see results?

PPC can deliver more immediate visibility compared to many organic strategies, but Bath Marketing Consultancy recommends running campaigns for at least three months to properly leverage ad platform algorithms and optimise performance.

Why should I choose Bath Marketing Consultancy for PPC management?

With our award-winning expertise, we deliver data-driven campaigns that maximize ROI, lower cost-per-click, improve conversion rates, and ensure efficient ad spend. We handle everything from strategy to optimization for measurable results.

How is your PPC strategy developed?

The process starts with understanding business goals, target audience, and doing in-depth keyword research. Then they set up ad creation, campaign structure, audience targeting, etc. The strategy evolves via continuous monitoring and optimisation.

Do you offer an audit of my existing PPC campaigns?

Yes — they offer a free initial audit of existing campaigns to assess performance and identify optimisation opportunities.

Which regions do you serve?

Design

Template

UX/UI

Top Dog Mortgage Company

The Process

Our Proven PPC Process for Maximum ROI

At Bath Marketing Consultancy, we follow a structured, data-driven PPC process to ensure your campaigns deliver maximum visibility, engagement, and ROI. From in-depth research and precise targeting to continuous optimisation and performance tracking, our approach ensures cost-effective, high-converting ad campaigns tailored to your business goals.

Define business goals, identify target audiences, and conduct in-depth keyword research.

Develop compelling ads, optimise landing pages, and implement precise audience targeting.

Continuously monitor, adjust bids, and refine strategies to maximise ROI.

Analyse key metrics, provide detailed reports, and optimise campaigns for sustained success.

What Our Clients Say

I went to Paul and his team at Bath marketing Consultancy as I had just relocated and needed some help with my Business. After using his contacts in local media to secure some fantastic advertising deals, he arranged an editorial in a brand new magazine and helped me with rebranding. They are a friendly, approachable company and I would recommend them to anyone who needs some fresh ideas for growing their business / Brand. I’m also looking forward to seeing my new bespoke website in the next few weeks, designed and built by Bath Marketing Consultancy. Great ideas, Quality, Value for money and a cracking cup of coffee at their office!

Anthony Prothero, Managing Director

Anthony Prothero Photography, Bath

Bath Marketing Consultancy were absolutely fabulous with the design of our new company website. They listened to our requirements and put together a number of options for consideration that fitted the specification. The design work was unique and met requirements. They ensured agreed timescales were met, working closely with us to ensure they received all the necessary input and information. Costs were reasonable and they were both professional and fun to work with. I would highly recommend this company.

Lisa Saunders, Managing Director

Aspirations HR

I have had some very enthusiastic comments from partners they feel very excited about your involvement and your idea’s. Thanks for your help so far which I appreciate has been more than expected!

Tracey Smith, Managing Partner

Mowbray Woodwards, Bath

Paul and Charlie,I just wanted to say a BIG thank you for all your hard work achieving a brilliant career stand for us. I am sorry it was thrown at you last minute and I am so impressed how you turned it round so quickly and we are all really delighted with it. Have a great evening and thanks again it is very much appreciated and great to work with you again Paul.

Lynda Sims, Managing Director

1st Recruitment Group

Paul and his team at Bath Marketing Consultancy have been working with us for a few months and making good progress with our Google Ads and now looking at the SEO. Great working with Paul and effective communication.

Matthew Lord

Wesco, UK

Fantastic service, second to none. Thorough, cost effective and quick. Many thanks Paul.

Andy Coombs, Managing Director

Sekkai Quality Watches

Pay-Per-Click (PPC) Management

Maximise ROI with Expert Pay-Per-Click (PPC) Management Services

Optimise Your Ad Spend with Expert PPC (Google Ads) Solutions

Maximise your ROI

Precision-Targeted PPC Campaigns for Business Success

The way we work

Worried about your existing campaigns?

our digital marketing services

PPC (Google Ads) Management Services

PPC Strategy & Consulting

A/B Testing & Analysis

Ad Creatives

Google Ads Management

Bing Ads Management

Social Media Advertising

Keyword Research & Strategy

Bid Management & Budget Optimisation

Ad Copywriting & Design

Landing Page Optimisation

Retargeting & Remarketing Ads

Monthly Reporting

FAQs

What is PPC management and how can it benefit my business?

Which platforms do you manage for PPC advertising?

What is included in your PPC service offering?

How much do your PPC services cost / What budget do I need?

How long before I see results?

Why should I choose Bath Marketing Consultancy for PPC management?

How is your PPC strategy developed?

Do you offer an audit of my existing PPC campaigns?

Which regions do you serve?

How do I get started / what's the first step?

Some of our Marketing Projects

The Process

Our Proven PPC Process for Maximum ROI

What Our Clients Say

Anthony Prothero, Managing Director

Lisa Saunders, Managing Director

Tracey Smith, Managing Partner

Lynda Sims, Managing Director

Matthew Lord

Andy Coombs, Managing Director

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Bath Marketing Consultancy Ltd,

© 2025 Marketing Agency in Bath and Bristol. Design by Bath Marketing Consultancy. Bath Marketing Consultancy Limited is a company registered in England and Wales. Company no: 6915768 given at Companies House in Cardiff – VAT Reg No: 143 2905 29 | ICO CSN2978721

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Creatives

Monthly
Reporting

© 2025 Marketing Agency in Bath and Bristol. Design by Bath Marketing Consultancy.
Bath Marketing Consultancy Limited is a company registered in England and Wales. Company no: 6915768 given at Companies House in Cardiff – VAT Reg No: 143 2905 29 | ICO CSN2978721