When Tom got in touch with us, he explained that Hartley Farm needed support with their above the line marketing. Primarily the media, print and outdoor advertising.
With multiple advertisements across the local media; campaign planning, media buying, design and artworking was simply too time consuming so they wanted a local agency to put a strategy in place that would not only save time but boost visibility to the local market.
We began the relationship by constructing and negotiating a full media plan for their advertising activity across lifestyle and trade magazines.
Saving £000’s on media buying and introducing a consistent “look” and “tone” to the activity, we used strong imagery and catchy messaging to promote the quality of the meat and produce.
Supporting the campaigns, were multiple press releases, interviews and promotions.
Working with Tom and his team was a privilege and the increase in foot traffic and sales was noticeable. We not only reduced the spend from the previous year, we added significant value to the campaigns ………….and have become customers as well!
BMC designed the identity and packaging for Lilley’s. With around 33 different flavours to choose from, Lilley’s drinks are distinct, vegan, gluten free and made on site in Somerset.