Heads Up

Is your business losing traction online due to poor digital marketing? Do you want to effectively market your business online? If so, then you’ve come to the right digital agency!

 

Our Brief

Approached by the three Founders of the concept, Bath Marketing Consultancy were initially tasked with developing a name for the social care application. The concept behind the app was that it was for communites to work together to support local people needing care from anything from changing a light bulb to shopping; from mental health support to just having someone to have a coffee with. Isolation and the lack of community support can be lacking with people needing help not able to get it. The app logs all requirements, creates alerts, has contact details etc so that vulnerable and people not able to do certain things can be supported locally without it necessarily being a medical issue.

What We Did

We began by taking a full, creative brief so we could get a deep understanding of the proposition and USP. We researched the market, came up with an identity name, helped with due diligence and devised 5 creative concepts with initial identity designs.

The feedback was very positive and we worked with the founders to develop one of the concepts and finesse the design. Once approved we tested the logo on multiple formats and platform, developed brand guidelines and created all brand assets for the application. 

The Result

The colourscheme for the brand, the styling and brand name is something BMC is very proud of creating.

Having not worked in the sector for a while and it being a product valuable to community support, we more than achieved the brief.

The app is available on the App Store and Google Play and this was a really worthwhile, interesting and great project to work on with three very professional people.

 

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Heads Up

BMC designed the identity and branding for a fantastic app to help Local Authorities support people in the community that need help with social care. ...

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