Lilley’s Cider Design

BMC designed the identity and packaging for Lilley’s. With around 33 different flavours to choose from, Lilley’s drinks are distinct, vegan, gluten free and made on site in Somerset.

Our Brief

As part of our initial marketing audit, we proposed introducing a strapline to the identity to strengthen the brand. The actual colourways, font and layout were off-limits due to the financial impact of a re brand so we had multiple brainstorming sessions with the Lilley’s so we fully understood the difference between Lilley’s Cider and the other brands.

BMC progressed their brand introducing a proposition that reflected the offer to the market – More Choice. More Taste – and then set about modernising the look of their above the line marketing. 

What We Did

We modernised the actual design of their identity introducing the strapline that promoted the USP. We then created a corporate brand style guide for consistency across marketing platforms, designed the pages for their new website and then created a new style of colourful packaging, direct and email marketing. 

The Result

The updated look was very well received and we regularly see our packaging designs in the public houses around Somerset as well as Lilley’s vans which now sport our designs on their livery.

Related Projects

Lucknam Park

Localised media marketing and graphic design for Lucknam Park in Wiltshire; one of England’s finest hotels, providing 5-star luxury at every turn.

Hartley Farm Shop

Advertising Design and media strategy for Hartley Farm Shop in Wiltshire by Bath Marketing Consultancy.

Lilley’s Cider Design

BMC designed the identity and packaging for Lilley's. With around 33 different flavours to choose from, Lilley's drinks are distinct, vegan, gluten free and made ...

Heads Up

BMC designed the identity and branding for a fantastic app to help Local Authorities support people in the community that need help with social care. ...

Request a free marketing consultation

Fields marked with an * are required
Please give us your details below and we’ll contact you to fix up a chat or a webinar consultation.

Request a FREE Google audit

Fields marked with an * are required
Simply give us your details and we will give you a website audit chock full of interesting information and possible opportunities for improvement using the latest software.
We will aim to come back to you within 24 hours.