Lilley’s Cider

Based in Somerset, Lilley’s Cider is a family run business with a team of dedicated cider enthusiasts

Our Brief

Lilley’s approached a number of marketing agencies as they were looking for a one-stop-shop type of agency to firstly look at current marketing and bring all their marketing activity into line.

They were also wanting an agency with digital expertise to consult, advice and implement their digital marketing strategies, focussing on Google and how to generate more direct sales. 

What We Did

Following an in depth meeting with Chris and Marc Lilley, we did a full SWOT analysis on their brand, website and marketing material. We developed a number of concepts for the brand and flowed the ideas through core marketing channels to show roll out. One route in particular worked very well and we worked closely with Lilley’s and their e-commerce agency in Devon to design a stunning new website.

We also designed their box packaging and configured over 110 ad campaigns across the Google Search network yielding a return of £12.50 for every £1 spent. 

Coming out of lockdown in 2021, we also worked with Lilley’s on a dedicated direct marketing campaign across the UK targeting the Trade.

The Result

Consulting and developing Lilley’s marketing and e marketing strategy during a very difficult time for the sector, Lilley’s have increased domestic and gift sales of their products across multiple channels. 

An ongoing relationship with the digital marketing, Lilley’s Cider really do make incredibly tasty ciders and the team are brilliant to work with. 

Key skills used

Combined with our top level customer service, these are the key marketing initiatives we employed to deliver on the brief.

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