Marketing Portfolio

Dible & Roy – Website Design, Brand, PPC, SEO & Digital Marketing

Dible & Roy is a well-established, independent interiors business based in Bath, specialising in high-quality furnishings, shutters, soft furnishings and home accessories.

Our Brief

Bath Marketing Consultancy (BMC) has worked with Dible & Roy for many years as their trusted outsourced marketing partner, supporting the business across every aspect of its digital and offline marketing.

The Marketing Challenge

As a growing interiors brand, Dible & Roy needed a marketing partner that could:

Protect, strengthen and progress an established brand identity
Increase local and regional visibility
Drive consistent enquiries and showroom visits
Adapt quickly to changing market conditions
Support both long-term brand building and short-term commercial goals

The challenge wasn’t a lack of quality or reputation — it was ensuring that all marketing activity worked cohesively, consistently and effectively across multiple channels.

What We Did

Rather than delivering one-off campaigns, BMC acts as Dible & Roy’s outsourced marketing department. We provide ongoing strategic input and hands-on delivery across all marketing initiatives, ensuring every channel supports the wider business objectives.

Website Design, Development & Hosting

Premium website design aligned with the Dible & Roy brand
Clear navigation and easy content management
Ongoing improvements to UX, mobile performance, speed and security

E-commerce Adaptation (Covid)

Rapid e-commerce integration during lockdowns
Enabled online sales, continued trading and customer engagement
Delivered quickly with minimal disruption

SEO & Local Search

Long-term SEO and local visibility strategy
On-page, technical and local SEO optimisation
Strong Google presence across Bath and the South West

Google Ads (PPC)

In-house Google Ads management by PPC specialists
Focus on intent-driven keywords and cost control
High-quality enquiries, not wasted spend

Email Marketing

Monthly campaigns promoting offers and events
Around 40% open rates
Strong repeat engagement from a growing list

Brand & Digital Support

Ongoing graphic design and campaign support
Consistent branding across web, email and advertising
Supports a strong, recognisable social presence

The Result

Dible & Roy now have a significant digital footprint, a loyal and growing client base and a profitable online shop through a long-term, integrated approach to their marketing :

A strong and consistent brand presence
Excellent local and regional search visibility
Reliable website performance and usability
Effective use of PPC to support commercial goals
Highly engaged email subscribers
The confidence of having a dedicated marketing partner

Rather than relying on disconnected suppliers, Dible & Roy works with BMC as a single, trusted consultancy that understands the business inside and out.

A Partnership Built on Trust

The relationship between BMC and Dible & Roy is built on trust, continuity and results. By handling all marketing activity under one roof, BMC allows the Dible & Roy team to focus on what they do best — delivering outstanding interiors and customer service — while knowing their marketing is being managed strategically and proactively.

Key Skills Used

Combined with our top level customer service, these are the key marketing initiatives we employed to deliver on the brief.

Print Advertising
Website Design
Marketing Consultancy
Email Marketing
Content
SEO (Search Engine Optimisation)
Mobile View Development
Graphic Design

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Your Expert Partner in Strategic Marketing

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.