In September 2024, Bath Marketing Consultancy (BMC) was approached by TAG SW, a long-established groundworks and surfacing company based in Bath. The company’s owner wanted to enhance the visibility of the TAG SW name in the local area, improve the business’s digital footprint, and implement a robust marketing strategy to generate new client leads.
Despite their longevity and reputation in the industry, TAG SW had relied predominantly on word-of-mouth referrals, and their existing website lacked the functionality and impact needed for proactive marketing. BMC was commissioned to:
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Audit TAG SW’s existing website and online presence
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Develop a structured digital marketing strategy
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Create and implement a plan for local lead generation and brand growth