Marketing Portfolio

TAG SW

TAG SW has been leading the way in surfacing and groundworks for over 20 years in Bath and the surrounding areas.

Our Brief

In September 2024, Bath Marketing Consultancy (BMC) was approached by TAG SW, a long-established groundworks and surfacing company based in Bath. The company’s owner wanted to enhance the visibility of the TAG SW name in the local area, improve the business’s digital footprint, and implement a robust marketing strategy to generate new client leads.

Despite their longevity and reputation in the industry, TAG SW had relied predominantly on word-of-mouth referrals, and their existing website lacked the functionality and impact needed for proactive marketing. BMC was commissioned to:

Audit TAG SW’s existing website and online presence
Develop a structured digital marketing strategy
Create and implement a plan for local lead generation and brand growth

What We Did

Following a comprehensive audit, we quickly identified that the existing website functioned more as a static brochure than a true marketing asset. BMC took a full-service approach, guiding the business through a digital transformation designed to drive measurable engagement and enquiries.

Key Activities:

Website Redevelopment
- Created a modern, responsive website with increased pagination
- Developed a clear site structure showcasing services, accreditations, and project case studies
- Optimised the website UX for both desktop and mobile browsing
AI-Powered Strategy & SEO
- Used AI tools to conduct in-depth keyword research and competitor analysis
- Implemented technical SEO, indexing, and metadata optimisation
- Planned ongoing organic SEO activities to support long-term visibility
Google Business Profile & Local SEO
- Created and optimised a Google Business Profile to improve local search performance
- Integrated local keyword targeting to support location-based traffic
Google Ads Campaign
- Created a tailored, location-focused PPC campaign targeting specific services
- Managed ad spend and performance to drive relevant traffic and leads
Content Creation & Social Media Setup
- Produced all website content and selected visual assets
- Set up and branded Instagram and LinkedIn profiles
- Developed a content plan including blog articles, social media posts, reels and shorts
- Used Metricool AI to automate and streamline content distribution across platforms

The Result

TAG SW quickly saw tangible results from BMC’s strategic digital marketing efforts:

20 qualified enquiries in the first 6 months
160 Instagram followers and growing
120+ local LinkedIn connections established
Significant increase in website visits and user engagement
Continued relationship as a retained client, with BMC overseeing all aspects of digital marketing

This case study exemplifies how Bath Marketing Consultancy uses a combination of industry experience, creativity, and cutting-edge AI tools to create and manage powerful digital strategies. For TAG SW, our consultative and hands-on approach has transformed their online presence, created new opportunities for business growth, and delivered measurable marketing ROI.

Key Skills Used

Combined with top level customer service, these are the key areas where we made a difference:

Marketing Consultancy
SEO (Search Engine Optimisation)
Website Design
UX
Digital Marketing
Technical Support
Social Media Marketing
Content
Google Adwords

Kick-start Your Marketing Today

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.