In late 2018, Salisbury NHS Trust sought BMC’s expertise to reinvigorate their Fertility Centre’s identity. Amid a meticulous selection process, BMC stood out and was entrusted with a pivotal task: to craft a distinct brand identity, design a bespoke website, and curate patient-centric marketing materials. This appointment marked a significant moment for BMC as an independent agency, securing a pivotal role in enhancing the Centre’s market presence and patient engagement.
BMC embarked on transforming the Centre’s identity and digital presence. we revolutionized the visual narrative by steering clear of stereotypical medical imagery and instead opted for innovative and distinctive nature images, that communicated an inspiring vision for the future and reflecting the experience for patients of the clinic.
The innovative website and brand identity symbolized a shift from traditional norms, focusing on diversity and excellence. The approach aimed to transcend industry stereotypes, championing a progressive narrative and attracting a broad spectrum of patients seeking the Centre’s services.
Combined with top level customer service, these are the key areas where we made a difference:
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Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.
At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.
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