Despite operating nationally for nearly two decades, Peak Consultants primarily relied on referrals for new client acquisition. Their brand identity was largely tied to individual experts rather than the organisation as a whole, limiting brand credibility and long-term scalability. Peak needed a stronger, more unified brand presence that positioned them as the leading FCA compliance specialists in the automotive sector.
Bath Marketing Consultancy (BMC) has been a long-standing marketing partner of Peak Consultants, supporting them across all aspects of their marketing strategy. Our collaboration began with a clear objective: to elevate Peak Consultants as a trusted industry leader and build a strong digital sales pipeline.
Our strategy included:
Brand Identity & Positioning – We developed a clear, professional brand identity that positioned Peak Consultants as a market leader, shifting the focus from individuals to the organisation as a whole.
Website Optimisation & SEO – A newly optimised website was created to boost Peak’s visibility on Google, ensuring high rankings for key search terms related to FCA compliance in the automotive sector.
Digital Marketing Strategy – We implemented a targeted digital marketing plan, including email campaigns, content marketing, and strategic social media activity to increase engagement and lead generation.
Industry Engagement – Our team worked closely with trade media outlets to secure press coverage and enhance Peak’s credibility within the automotive sector.
Corporate Video Production – We are currently producing a professional corporate video to showcase Peak’s bespoke compliance software, providing an engaging way to demonstrate its value to potential clients.
Dominating Local & Industry-Specific Search Rankings – Peak Consultants now outrank competitors in local and industry-related Google searches, significantly improving inbound leads.
Increased Brand Awareness & Engagement – Regular email campaigns and content-driven marketing have strengthened client relationships and enhanced brand recall.
Enhanced Industry Credibility – Through strategic partnerships with trade media, Peak has gained greater visibility and recognition as a trusted FCA compliance specialist.
A Sustainable Digital Sales Pipeline – With a strong online presence, Peak Consultants now attract new business beyond word-of-mouth referrals, ensuring long-term growth and success.
By working closely with Peak Consultants, BMC has successfully transformed their brand positioning, digital strategy, and industry presence. What started as a project to enhance brand credibility has evolved into a long-term partnership driving measurable business growth.
Combined with top level customer service, these are the key areas where we made a difference:
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Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.
At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.
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