Marketing Portfolio

Cowin Global

In 2020, BMC was approached by Cowin Global’s UK office, led by their Global Business Development Director, to address significant challenges with their online presence.

Our Brief

In 2020, BMC was approached by Cowin Global’s UK office, led by their Global Business Development Director, to address significant challenges with their online presence. During the lockdown, the organisation sought a comprehensive audit of their website from both design and usability perspectives.

Cowin Global, a logistics company with offices worldwide, faced several issues with their old website:

Multiple domain names for each region, leading to a fragmented online presence.
Separate dashboards for each domain, significantly increasing administrative workload.

Poor organic Google search performance across all sites, limiting visibility and effectiveness as a marketing tool.

What We Did

1. Consolidated Website Structure
We streamlined the website by consolidating all regional websites into a single, unified platform under one .com URL. This move drastically reduced administrative complexity and created a cohesive online presence for the brand.

2. Multilingual Functionality
To ensure the website served a global audience, we integrated a robust language system. This allowed users from different regions to access the site in their native language without the need for separate domain names.

3. SEO and Redirect Strategy
Working closely with Google, we implemented redirects for all existing global URLs. This ensured seamless user experience while preserving the domain authority of the old sites and improving organic search rankings for the new site.

4. Enhanced Hosting and E-Commerce Capabilities
The new website is hosted on a dedicated server to ensure reliability and scalability. Full e-commerce functionality was incorporated, enabling Cowin Global to offer products directly through their site.

5. Supporting Marketing Assets
To complement the new website, we developed additional marketing materials, including:

A suite of product videos for digital campaigns.
High-quality product photography to showcase their offerings.
A professionally designed product brochure.
Blog content to drive engagement and improve search engine visibility.

The Result

1. Increased Online Visibility
The redesigned website has significantly improved Cowin Global’s organic search performance, driving global inquiries and establishing the brand as a key player in the logistics sector.

2. Streamlined Administration
By consolidating the website under a single URL with multilingual support, the organisation has seen a dramatic reduction in management time and associated costs.

3. Centralised Digital Presence
The new website serves as a central hub for Cowin Global’s operations, offering a seamless user experience for customers across the globe.

This project was a transformative experience for Cowin Global and a rewarding collaboration for the BMC team. By addressing the technical, design, and marketing challenges, we delivered a website that revolutionised the organisation’s digital presence and operational efficiency.

Key Skills Used

Combined with our top level customer service, these are the key marketing initiatives we employed to deliver on the brief.

Marketing Consultancy
Website Design
Digital Marketing
SEO (Search Engine Optimisation)
Multiple Language Conversion
Content Creation

Kick-start Your Marketing Today

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.