Marketing Portfolio

Hartley Farm Shop

Advertising Design and media strategy for Hartley Farm Shop in Wiltshire by Bath Marketing Consultancy.

Our Brief

Hartley Farm is a fifth-generation family-run farm dedicated to celebrating local, seasonal food, supporting environmental stewardship, and fostering a strong sense of community. As a well-loved local business, Hartley Farm wanted to take a more strategic approach to its advertising and media presence, ensuring that its messaging was both impactful and efficiently managed.

When owner Tom approached Bath Marketing Consultancy (BMC), he explained that Hartley Farm needed expert support with their above-the-line marketing—specifically media planning, print advertising, and outdoor campaigns.

With multiple advertisements running across various local media platforms, managing campaign planning, media buying, design, and artwork had become a time-consuming task. Hartley Farm wanted a local agency that could put a structured strategy in place to save time, enhance visibility, and maximise the impact of their advertising spend.

What We Did

BMC worked closely with Tom and his team to develop a comprehensive marketing strategy that would streamline their advertising efforts and drive stronger results. Our approach included:

Constructing a Full Media Plan – We negotiated and structured a targeted advertising plan that included lifestyle and trade magazines to reach both local consumers and the wider food and farming community.
Cost-Effective Media Buying – Leveraging our strong industry connections, we secured premium advertising placements at significantly reduced costs, delivering more value for their budget.
Consistent Branding & Messaging – We introduced a unified “look” and “tone” across all advertising materials, using strong imagery and compelling messaging to highlight the quality of Hartley Farm’s produce and meats.
Press & PR Support – To enhance visibility beyond paid advertising, we supported campaigns with press releases, media interviews, and promotional opportunities to further amplify their brand.

The Result

Noticeable Increase in Foot Traffic & Sales – The strategic advertising approach drove greater awareness and customer engagement, leading to a visible uplift in business.
Significant Cost Savings – Compared to the previous year, Hartley Farm reduced its media spend while gaining better exposure and value from each campaign.
Stronger Brand Recognition – With a more consistent and professional approach to advertising, Hartley Farm reinforced its position as a trusted local food supplier.
Long-Term Partnership – BMC has continued to work with Hartley Farm, ensuring their marketing remains effective and relevant to their growing audience.

By partnering with BMC, Hartley Farm was able to transform its advertising strategy, saving time, reducing costs, and boosting its presence in the local market. The collaboration not only resulted in better-planned and more impactful campaigns but also strengthened the farm’s reputation as a leader in high-quality, locally sourced food.

And, as an added bonus—we’ve become loyal customers ourselves!

Key Skills Used

Combined with top level customer service, these are the key areas where we made a difference:

Marketing Consultancy
SEO (Search Engine Optimisation)
Graphic Design
Social Media Marketing
Media Buying
Media Planning / Strategy
Artworking

Kick-start Your Marketing Today

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.