Marketing Portfolio

Salisbury Fertility Clinic – Website Design, Brand, SEO & Print

One of our proudest moments as an independent agency has been being appointed by Salisbury NHS Trust at the end of 2018 to work with their Fertility Centre.

Our Brief

In late 2018, Salisbury NHS Trust sought BMC’s expertise to reinvigorate their Fertility Centre’s identity. Amid a meticulous selection process, BMC stood out and was entrusted with a pivotal task: to craft a distinct brand identity, design a bespoke website, and curate patient-centric marketing materials. This appointment marked a significant moment for BMC as an independent agency, securing a pivotal role in enhancing the Centre’s market presence and patient engagement.

What We Did

BMC embarked on transforming the Centre’s identity and digital presence. we revolutionized the visual narrative by steering clear of stereotypical medical imagery and instead opted for innovative and distinctive nature images, that communicated an inspiring vision for the future and reflecting the experience for patients of the clinic.

The innovative website and brand identity symbolized a shift from traditional norms, focusing on diversity and excellence. The approach aimed to transcend industry stereotypes, championing a progressive narrative and attracting a broad spectrum of patients seeking the Centre’s services.

The Result

Due to NHS IG, patient and data security, we are unable to give specifics, but the Fertility Centre website dominates organic search for IVF related searches in the region as well as further afield and has generated a significant ROI. The site receives a high number of quality visitors each month and time on site is high. The feedback we have had fed back to BMC from patients who visited the website has been very positive.