Advertisements are a fundamental part of marketing, designed to promote products, services, or brands to a target audience. An advertisement, or ad, is a paid message that aims to capture attention, inform, persuade, and ultimately drive consumer action—whether that’s making a purchase, signing up for a service, or simply increasing brand awareness.
Businesses use advertisements to communicate their value proposition, differentiate themselves from competitors, and reach potential customers at different stages of their buying journey. Ads can appear in various formats, including:
- Traditional Advertising – Print (newspapers, magazines), TV, radio, billboards, and direct mail.
- Digital Advertising – Search engine ads (Google Ads), social media ads (Facebook, LinkedIn, Instagram), display banners, and video ads.
- Influencer & Native Advertising – Sponsored content, product placements, and partnerships with influencers or media outlets.
Not all of the below are possible all the time, but Bath Marketing Consultancy have constructed a check list of the sort of criteria you must adhere to when running an advertisement.
- Your advertisement must look good and be professiona
- It must appeal to the right person (or target audience)
- Your ad must invite people into it; use the correct imagery
- Promise some sort of rewards; ‘call me and I will give you xxxx’
- Back up anything you say; use testimonials
- Make everything run in order- header, copy, call to action
- Try and personalise your advert
- Make it easy to read
- Really stress the service you are offering and the benefits
- Ensure it reflects your business and its character
By selecting the right type of advertisement and targeting the right audience, businesses can effectively generate interest, increase engagement, and boost conversions.
