Overcoming the dreaded answerphone
How many times do you pluck up the courage to make a sales call either as a cold call or as a follow up and you are met with the answerphone?? It is definitely one of my pet hates as there is no industry standard procedure with regards to what to do and how to […]
Talk about the benefits NOT the technique or features!
Bath Marketing Consultancy received a call recently from a lovely lady I have met at Networking asking my advice about a new venture she is looking to launch. One of the questions she posed was about “cold calling” or “tele marketing.” I have written an article previously on my top tips when making a cold call, but […]
Every (prospective) client is different
The subject of this post might sound obvious so why on earth did I pick this topic and what am I on about?! Well, I thought I would share with you my recent experiences in relation to the differences in personalities and ways of workings from new clients that I have come across and how to prepare […]
Marketing: Not Just a Quick Fix, But a Long-Term Commitment for Business Success
It’s not uncommon for business owners to view marketing as a quick fix—a reactive solution to a slow period or a sudden dip in sales. Often, it’s seen as a “distressed” purchase, something you turn to when you’re feeling the pressure. However, marketing is far from a one-off remedy. It is, in fact, a long-term […]
What are links?
(If you are reading this from my Twitter post, well done, this is what link building is all about!) Basically, a link is a word, phrase or image that people can click on in order to be taken to your website. The more genuine links you have coming into your site, the better, especially if […]
Don’t ignore ‘old’ media
Don’t ignore traditional media I think it is pretty evident that new media gets all the credit in marketing these days; after all, there is something very sexy about having a great website, having your own blog and being on top of social media. However, don’t forget the power of the old guard such as […]
Spreading the word.
There are numerous ways that you can get your message out to potential customers, but the main ones are advertising & PR. I know that online is a huge area, but, in this instance I am grouping advertising together as advertising encompasses TV, radio, magazines, local press, billboards, leaflets, Blogs, podcasts, social media, public speaking, […]
Keeping the customer happy
Let’s assume that the work you have been doing for your clients has been delivered; you will need to continue to keep the clients happy between projects in the same way you won them in the first place – by being helpful, professional and adding value to their business. However, for any organisation, one of […]
Top 10 Marketing Tips for Success
When it comes to marketing, there are very few formulas for success. Marketing activity needs to be fully researched and planned before designers get their crayons out of the box or the strategy people start planning. However, there are some tips BMC can offer that will help you formulate a plan of attack. 1. Slash […]
Want a bigger slice of the SEM pie?
It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) should be dedicated to brand awareness and reputation management, yet the results of a study conducted by a company called Epiphany in Leeds show that a lot of well-recognised brands are failing […]
