Why do I need to do any marketing?
This is a question I hear a lot and usually from established companies who have built their client base using traditional methods over a long period of time. By this I mean, some of the older companies I come into contact with sometimes have an MD who is a complete marketing skeptic and he/she usually […]
Time is precious so don’t ask for too much of it
After nearly 300 articles I thought it was worth clarifying something. Basically, throughout a number of the articles I write I make references to my own experiences within the marketing profession. This is where I tried and tested the theories and put into practice a lot of the marketing advice and deliverables I now give […]
Pay peanuts, get monkeys! Why Buying Cheap Marketing Services Can Cost You More
At Bath Marketing Consultancy, we regularly monitor industry trends to ensure we understand both the evolving needs of potential clients and the changing landscape of professional service delivery. However, recent competitor analysis has revealed some concerning patterns — particularly the increasing trend of organisations promoting extremely low-cost marketing, design, and website services. While competitive pricing […]
Protect Your Online Reputation
Having a strong online presence and a good brand profile plays a large part in marketing and brand awareness and we very much suggest you try and utilise all free avenues such as local listings to aid this part of your marketing and getting “out” your company name. However, online can also be a place where free speech is […]
People Buy From People They Like – Be Likeable!
I’d like to say that marketing is the be all and end all when it comes to building a successful business, but one of the most important part of a business is its people. Focusing on figuring out what your customers need and giving it to them in a cheerful, helpful manner goes a long […]
Direct Marketing can really work
If you are running a Direct Marketing marketing campaign which is aiming to generate a response, remember that there is no “ideal” per cent response rate – just the profit per reply calculation. I have heard some people throw around figures like “you might get a 2% response from Direct Marketing if you’re lucky.” This […]
Marketing, marketing, marketing……
..when does it ever end?” Was a question I was asked recently. The person I was with ran a niche, online retail business dealing with a specific type of beach clothing and he was exhausted at the amount of marketing initiatives he had to learn and then juggle to get his business where he wanted. […]
The Hardest Marketing: What’s the Most Challenging Platform to Use?
At Bath Marketing Consultancy, we often get asked, “What is the hardest marketing platform to use?” Recently, a prospect told me they struggled with social media and wanted to know if it was easy to use. The truth is, social media can be challenging, but that doesn’t mean it isn’t valuable. While it’s not a […]
2012 – what marketing are you planning?
Well, 2012 is now here and for most of us in business, it is back to work; back to the daily routine, back to the grindstone; back to the corporate treadmill. However, don’t feel down or gloomy about being back at work or the year that lies ahead as a new year is actually a perfect opportunity […]
Understanding Seasonal Fluctuations in Business
Many businesses experience seasonal fluctuations, where demand rises and falls at different times of the year. If your business encounters quiet periods, you’re not alone—this is a common challenge across industries. However, smart businesses use these fluctuations to their advantage by preparing in advance and maintaining a consistent marketing strategy. What Are Seasonal Fluctuations? Seasonal […]
