The Power of Quality Inbound Links for SEO Success
If you’re looking to improve your website’s search engine rankings, increase traffic, and enhance online visibility, inbound links (also known as backlinks) should be a key part of your SEO strategy. But what exactly are inbound links, and why do they matter so much? In this blog, we’ll break down what inbound links are, where […]
Long-term authority is the name of the game!
Once launched, a new website is unlikely to see much SEO traffic to start with, so Bath Marketing Consultancy’s suggestion is to focus on making long-term plans to get your website onto the radars that you want to be on. I have identified the need for your website to build “trust” and to ensure that […]
Rethink your SEO goals until your site is trusted
In order for your website to be successful as a marketing tool it needs to attract traffic.This traffic usually arrives from one of three sources, namely – 1 – by typing your address directly into the browser 2 – from a link on another site another 3 – via a search engine The latter is […]
Website, Blog, News…..why all 3?
A great deal has been written about the merits of creating quality “inbound” links with regards to boosting a websites performance within search engines and I wanted to clarify how I position 3 possible activities within your marketing to facilitate this. We all know about websites, but what is a website for? In my opinion, […]
Your radio advertising check list
From my Twitter post today. The 5 “i’s” that make up a successful radio campaign are: Involvement – will it draw in listeners? Identity – will listeners know who the ad is about? Impression – will listeners get the right impression of the brand? Information – will the listener understand what the ad is saying? […]
How to open doors
In order for a business to grow, clients need to buy from you. Don’t expect many clients or prospects to buy straight away or to beat a path to your door in the early stages, but stick with it and you will reap the rewards. Similarly, most buyer surveys suggest that buying decisions are highly […]
Leads – where are they and who are they?
Just where do you start looking for leads?! How do you qualify them? How to quantify them? Try and use the Qx2 method – Qualify = ensure that they are in the target group to buy from you; Quantify = has their organisation the budget i.e is the suspect you are looking at an actual […]
Want a bigger slice of the SEM pie?
It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) should be dedicated to brand awareness and reputation management, yet the results of a study conducted by a company called Epiphany in Leeds show that a lot of well-recognised brands are failing […]
Spotting the marketing thief
As a new business, we rely on creating a pipeline of leads to try and grow our agency. The more we grow, the more the organisations we work with grow as we can invest in people, training and development. The marketing blogs we write are all freely accesible to anyone who wants to read them […]
The commical explanation of marketing
The Marketing industry is full of buzzwords and jargon, so this is a simple way of remembering the different elements of marketing to hopefully, clear up any confusion. You’re a woman and you see a handsome man at a party. You go up to him and say, “I’m fantastic in bed.” That’s “Direct Marketing.” You’re […]
