Top Tips for success

For successful marketing keep these 10 simple rules from BMC in mind. Remember a plan and schedule will reap results, a muddled approach won’t. 1) Start by setting clear objectives – where do you want to be, in say, three years.  2) Define your target market and identify your audience.  3) Decide on the brand […]

Advertising vs Marketing

In the business world, the terms “advertising” and “marketing” are often used interchangeably. Although closely related, they have distinct roles and involve different activities. Understanding these differences is essential for businesses looking to maximise their reach and influence in today’s competitive market. Marketing: The Bigger Picture Marketing is a broad strategy that encompasses all activities […]