Marketing Portfolio

Lilley’s Cider Design

BMC designed the identity and packaging for Lilley’s. With around 33 different flavours to choose from, Lilley’s drinks are distinct, vegan, gluten free and made on site in Somerset.

Our Brief

At Bath Marketing Consultancy (BMC), we understand that great branding isn’t just about aesthetics—it’s about creating a strong identity that connects with customers and sets a business apart. That’s exactly what we set out to achieve when working with Lilley’s Cider, a well-established local cider producer with a growing reputation.

The Challenge: Strengthening an Existing Identity

Lilley’s Cider had a recognisable brand, but it needed refinement to help it stand out even more in a highly competitive market. A full rebrand was not an option due to budget constraints, so rather than altering the core logo, fonts, or colourways, our focus was on evolving the brand strategically to highlight its unique selling points (USPs).

Following an in-depth marketing audit, we identified key opportunities to enhance Lilley’s positioning and create a more cohesive and compelling brand message

What We Did

Through a series of brainstorming sessions with Lilley’s team, we immersed ourselves in their business, getting to the heart of what made them different from other cider producers. From this, we developed a refined brand proposition that succinctly communicated their market-leading strengths:

“More Choice. More Taste.”

This strapline captured the breadth of their range and the bold flavours that set them apart from competitors. With this as a foundation, we modernised their brand presence across all marketing channels.

Brand & Design Implementation

With the brand proposition established, we set about refreshing Lilley’s visual identity while ensuring consistency across all marketing touchpoints:

Modernising Above-the-Line Marketing – We refined their marketing materials, ensuring a fresh, engaging look while staying true to the established brand.

Corporate Brand Style Guide – We created a brand style guide, ensuring clarity and consistency in fonts, colour usage, and brand messaging across digital and print materials.

Website Design – We developed a sleek, user-friendly website layout, bringing the Lilley’s experience online in a more engaging and visually appealing way.

Packaging Design Refresh – One of the most significant transformations was in product packaging. We introduced a new, vibrant design approach that reflected the lively and diverse range of ciders Lilley’s offers. This gave the brand a stronger shelf presence and made it instantly recognisable.

Branded Livery & Marketing Collateral – To reinforce brand visibility, we extended the new branding to Lilley’s van livery and developed direct and email marketing materials, ensuring the refreshed identity was seen across multiple customer touchpoints.

The Result

The updated Lilley’s Cider branding has been extremely well received. Their newly designed packaging is now regularly spotted in pubs across Somerset, reinforcing brand recognition at the point of sale. Additionally, Lilley’s delivery vans, featuring BMC’s branding work, serve as mobile billboards, further strengthening their market presence.

Conclusion: Branding That Works

Our collaboration with Lilley’s Cider proves that branding doesn’t always require a full-scale redesign—sometimes, the most effective approach is about evolution, refinement, and strategic positioning. By enhancing their brand messaging, marketing materials, and packaging, BMC has helped Lilley’s stand out in an increasingly crowded market.

If your business is looking for expert branding, design, and marketing support, talk to Bath Marketing Consultancy today. We’ll help you refine your identity and create marketing materials that get results.

Key Skills Used

Combined with top level customer service, these are the key areas where we made a difference:

Marketing Consultancy
Graphic Design
Brand & Identity
Print

Kick-start Your Marketing Today

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.