Marketing Portfolio

HSC Mobile View Website & App Development

Heating Spares and Controls has over 50 years of hands-on experience of supplying heating spares to gas engineers.

Our Brief

Bath Marketing Consultancy was appointed to improve the mobile experience for HSC View, a leading platform in the heating and controls sector. The goal was to deliver a faster, more intuitive way for customers to access the portal on the move — and to create an app that would support repeat use and long-term engagement.

The Challenge

HSC View’s existing portal was designed for desktop use, meaning mobile users struggled with navigation, visibility and overall usability. As mobile traffic continued to grow, it became essential to:

Improve the mobile interface
Streamline the user journey
Create an app-like experience
Provide a downloadable app for returning customers

Our task was to reimagine the entire mobile experience — without disrupting the desktop portal or existing user base.

What We Did

We built a dedicated mobile-friendly version of their portal — and then turned it into a hybrid app — so that users would get a seamless, app-like experience, whether they’re accessing it via their browser or via their home screen.

1. Bespoke Mobile Homepage Design

We created a mobile-first homepage featuring custom icons, simplified navigation and a prominent search function. This wasn’t a scaled-down desktop layout; it was a purpose-built mobile experience designed to help users complete tasks quickly and easily.

2. Responsive Web Portal With an App-Like Feel

The existing portal was rebuilt to behave like a native application on mobile devices. Through tailored responsive development, each element — from forms to content modules — now adapts smoothly to smaller screens, delivering a clean, app-style interface straight from the browser.

3. Improved Iconography & Search Functionality

We introduced new, easy-to-tap icons and a simplified homepage search bar to improve accessibility. Beyond the homepage, the portal maintains the familiar structure of the desktop version, ensuring a consistent journey across devices.

4. Hybrid WebView App Development

To increase accessibility and support repeat usage, we developed a hybrid mobile app using a WebView wrapper. This allowed us to repurpose the responsive portal inside a native container, providing:

Both iOS and Android versions from a single codebase
Faster development and reduced cost
A consistent interface across app and mobile browser

5. Seamless, Consistent User Experience

Because the mobile website and the app share the same interface, users enjoy a unified experience. Navigation, layout and interactions are consistent across web and app, reducing friction and improving overall usability.

6. App Store Deployment

We handled the full build and submission process for both Google Play and the Apple App Store — preparing app files, ensuring compliance and managing the launch. Having the app available to download increases convenience, drives repeat engagement and keeps HSC View present on users’ home screens.

The Result

HSC View now offers a modern, mobile-optimised experience designed around user behaviour. Customers can browse, search and navigate the portal effortlessly — whether via mobile browser or a dedicated app.

The project has improved usability, strengthened brand experience and positioned HSC View for stronger long-term engagement with its growing mobile audience.

Key Skills Used

Combined with top level customer service, these are the key areas where we made a difference:

Marketing Consultancy
SEO (Search Engine Optimisation)
Mobile View Website Design
App Development
Technical Support

Kick-start Your Marketing Today

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.