Emily Diamond, one of Great Britain’s most accomplished athletes, approached Bath Marketing Consultancy (BMC) with a vision: to launch a professional motivational and inspirational speaking business. As an Olympic medalist with achievements spanning London 2012, Rio 2016, and the Commonwealth Games, Emily wanted to leverage her experience to inspire students, particularly those balancing high-level sport with education.
Her goal was to deliver engaging talks to secondary schools, colleges, and universities, sharing insights on discipline, resilience, and time management—helping young athletes navigate both their academic and sporting aspirations. However, to establish herself in this space, Emily needed a strong brand identity and an online presence that would effectively communicate her offering.
The Challenge
While Emily had an outstanding reputation in professional sport, transitioning into the motivational speaking sector required strategic positioning. The key challenges were:
- Brand Identity – Creating a professional yet relatable brand that capitalized on Emily’s athletic credibility.
- Website & SEO – Developing a fully optimized platform to attract and convert leads from schools and colleges.
- Service Structuring – Clearly defining her speaking packages in a way that made it easy for educational institutions to engage with her services.
- Marketing Collateral – Designing high-quality printed materials to support her engagements and leave a lasting impression.
