Marketing Portfolio

Amesbury Physiotherapy – Website Redesign, Development & AI Search

Amesbury Physiotherapy is an established physiotherapy and sports injury clinic providing professional, personal care to patients in Amesbury and the surrounding area.

Our Brief

BMC has worked with Amesbury Physiotherapy since 2017, supporting the practice with website development, maintenance and updates.

The original website was a simple digital shop window. In 2022, we moved it from Concrete5 to WordPress and expanded its content and functionality.

By 2026, the website was showing its age, with some functionality becoming obsolete and changing expectations around how patients search for information.

The brief was to create a modern, patient-friendly website that:

Retained the established Amesbury Physiotherapy brand
Made information easier to find and understand
Introduced FAQs and blog content
Improved the patient journey
Provided a stronger foundation for SEO and AI Search
Created a flexible platform for future development

The result was an evolution of the existing website rather than a complete reinvention.

What We Did

Research, Planning & Strategy

BMC reviewed the existing website, content, structure and functionality, focusing on how patients use the site and what information they need before making contact.

We then created a clearer structure around common patient questions, while considering both traditional Google search and AI-powered search.

Website Design & Development

We designed and developed a new WordPress website, retaining the established Amesbury Physiotherapy branding while creating a more modern, user-friendly experience.

The new site provides:

Clearer service information and navigation
Improved user experience
Easier access to key information
A flexible platform for future content
Strong foundations for SEO and AI Search

Helping Patients Before They Make Contact

The new website provides more useful information before patients make an enquiry, including FAQs, detailed service information and ongoing blog content.

This helps answer common questions, build confidence and give visitors a clearer understanding of how Amesbury Physiotherapy can help.

It also provides relevant content that can be understood by Google and AI-powered search tools.

Built for Google & AI Search

The new website has been structured for both traditional SEO and AI Search / AEO, with clearer content, relevant service information and question-and-answer content.

It has been designed not just to look good, but to be understood, found and used.

The Result

The new Amesbury Physiotherapy website launched in September 2026, giving the practice a modern digital platform designed to support its next stage of growth.

And the early response has been extremely encouraging.

Within just two days of launch, the new website had already generated five quality enquiries.

While it is too early to draw long-term conclusions from the initial results, this provides an encouraging early indication that the new website is doing what it was designed to do: helping potential patients find the practice and take the next step.

Nicci has also kindly provided BMC with a Google review following the project, reflecting the long-standing relationship between Amesbury Physiotherapy and BMC.