Our introduction to the business owners stemmed from a leading web design agency in the Channel Islands, acknowledging our prowess in SEO. Tasked with revamping the original website (HeatXchange), our journey commenced with a comprehensive audit and re-optimization of all paid Google advertising across three networks. The primary objectives were to enhance traffic, click-through rates, and overall sales performance.
Given Heating Spares & Controls’ status as a significant online shop catering to engineers nationwide for boiler parts, the digital marketing facet assumed paramount importance. Our strategy encompassed an in-depth analysis of user experience (UX), organic SEO enhancement, and continuous optimization of paid activities. As the inventory boasted over 300,000 products alongside diverse elements like imagery, variations, delivery, and payment options, meticulous research paved the way for a website rebuild.
The monumental undertaking led to the implementation of the Laravel framework and meticulous hand-coding of the user dashboard and functionality. Considered BMC’s most extensive website project, this 10-month endeavor marked a significant achievement. The rebuild not only showcased our technical finesse but also affirmed our commitment to delivering a bespoke and cutting-edge digital platform for Heating Spares & Controls.
Combined with top level customer service, these are the key areas where we made a difference:
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Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.
At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.
Struggling to get noticed online? Our tailored SEO, Google Ads, and web design solutions help you stand out, attract customers, and grow your business.
Paulton House, Old Mills, Paulton, Somerset, BS39 7SX
01225 436426
