When you stop and think about just how much is involved with marketing, you may stop and ask yourself how can you possibly do it all yourself. The answer is that you can’t. Not on your own and especially if you want to cover all your other responsibilities. This is where outsourcing comes in. While you might think this is just a way of paying someone else to do something you might be able to do, don’t. Outsourcing is the best way to bring in an expert to do the jobs that you are either not very good at or simply don’t have time to do.
One of the many reasons why it makes sense to outsource is that it will let you take advantage of the principle that 80 per cent of your value comes from 20 per cent of what you do. If you can put more effort into that 20 per cent, you’ll be able to bring in someone else to do the other tasks you are shedding. As a small business, the temptation to do everything yourself is great especially as outsourcing will normally mean a cost, but don’t forget specialists will actually save you time and money in the long run. In addition, in areas like marketing, a specialist will be able to open doors for you that will bring in business actually helping your business grow and actually make you money.
Outsourcing is all about bringing in the right person or people to do a job that you don’t have the skills to do effectively yourself. In my opinion, outsourcing is a positive step in business as it means that you have identified a possible weakness in your business plan and brought in someone who can turn it into a strength; adding value to the process.
What can be outsourced:
- Accounting services
- IT support
- Marketing
- Phone answering
- Logo design + other graphic design projects
- Website design
- Search engine optimisation
- Copy writing
- Producing audio or video
- Surveys
- PR + promotion
Whatever you outsource, you must find someone who is right for you and your business who cannot only do the job you need, but can do it at the right price. To start the ball rolling, right down exactly what you want and do some research. Maybe ask other people who they use, or use search engines to find what you want. For example, if you want “marketing advice Bath“, put that phrase into Google and see who comes up top – Bath Marketing Consultancy!
