At Bath Marketing Consultancy, we often share marketing advice and guidance based on over many years of hands-on industry experience. But marketing isn’t just about technical knowledge—it’s also about mindset, resilience, and learning how to navigate the ups and downs that come with running a business.
This post revisits the insights learned during the company’s first year in operation—valuable lessons that continue to apply to businesses of all sizes.
The Reality of Running a Business
It’s easy to assume that running your own business is all about freedom and success, but the truth is far more nuanced. During those early months, there were moments of real challenge—times when returning to full-time employment felt like a tempting escape.
The triggers were often familiar: setbacks that didn’t go as planned, missed opportunities, or projects that left us questioning our direction. These moments, although tough, provided the opportunity for reflection and growth.
Marketing: A Consistent Lifeline
One of the key takeaways from this time was the reminder that marketing isn’t a one-off fix. It’s a long-term investment that needs to be consistent, strategic, and deliberate. When business momentum slowed, the answer wasn’t to retreat—but to double down on visibility and communication.
At Bath Marketing Consultancy, we know first-hand that effective marketing starts with a clear understanding of the value your business provides. Revisiting this value proposition—and ensuring it’s well-articulated—can reignite motivation and refocus your efforts.
Reconnecting and Rebuilding Visibility
Sometimes, the way forward is about going back to basics. During a quieter period, Bath Marketing Consultancy implemented a few simple yet powerful actions that had a lasting impact:
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Reassessing our service offering – and making sure it was clear, relevant and easy to understand
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Speaking to existing clients – to collect testimonials and reaffirm the value being delivered
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Increasing social media activity – to boost visibility and re-engage our audience
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Attending more networking events – not just to generate leads, but to share experiences and gain new perspective
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Updating the website with a CMS – enabling easier content updates to keep messaging fresh and targeted
The result? A noticeable uptick in inquiries and the busiest April to date.
Advice for Other Business Owners
The lesson here is simple: be flexible, stay visible, and never stop marketing. Even when business is good and referrals are coming in, maintain the momentum. Marketing isn’t something to press pause on when things go well—it’s something to build into the rhythm of your business.
And when motivation dips or things feel off-track, sometimes a conversation with a marketing expert—or simply a fellow business owner—can bring the clarity you need.
At Bath Marketing Consultancy, we’ve been through the tough times too, and it’s those experiences that shape the advice we give. If you’re looking for support or a fresh perspective, we’re always happy to talk.
Get in touch to arrange a free initial chat.
