Social Media: The Modern Form of Online Networking
Networking has long been a powerful marketing tool for businesses, helping professionals build relationships, establish credibility, and generate leads. Traditionally, networking happened in person—at events, conferences, and business meetings—but with the rise of the internet, networking has evolved into a digital-first experience. Social media is now one of the most effective forms of online networking, […]
Think before you post!
Do not approach your social media strategy without serious thought! Yes, the accessibility of most social media networks makes entering the world of social media easy and quick. However, just because the likes of Twitter are free to configure, it doesn’t mean it is the right platform for you to use! So how do you […]
Social Media
While social media may seem overwhelming, there are now many experienced people who can get your accounts set up quickly for very little money. At a minimum, you should decide on a username that you can use consistently across all social networks. Check to ensure the username you are considering is available on all the […]
Rugby and Tweeting; an interesting mix!
Last weekend I had a weekend pass for my belated 40th birthday present from my wife and children which took the form of tickets for both days of Twickenham World 7s Rugby. As an ex player and an avid rugby fan, I was very much looking forward to the weekend and, combine this with spending 3 nights […]
Social Media – do it now!
Following on from Bath Marketing Consultancy’s last post on social media and effective SEO, I thought it would be helpful to elaborate on certain key points to try and demonstrate how effective these 2 initiatives can be for an organisation, especially those who operate as small to medium businesses. One area I think is key […]
Social Media and effective SEO
For the first time in ages (2012), I finally took myself out of the office yesterday and attended a workshop in Ilminster entitled “Master class for business: Social Media & Effective SEO.” Despite the weather conditions and the early drive, Bath Marketing Consultancy, along with 139 other people, arrived ready to spend the day soaking […]
The Hardest Marketing: What’s the Most Challenging Platform to Use?
At Bath Marketing Consultancy, we often get asked, “What is the hardest marketing platform to use?” Recently, a prospect told me they struggled with social media and wanted to know if it was easy to use. The truth is, social media can be challenging, but that doesn’t mean it isn’t valuable. While it’s not a […]
Social Media for SEO
Social media was not originally a part of SEO, but that is changing. Google is now sending out its bots to crawl for “tweets” and “posts” and also developing other ways to determine whether a site is strong in social media and then using this information as a factor in determining the overall quality of the […]
Social media – a case study
What do you do when one of those notification emails arrives in your in box letting you know that another person/business is “following you” or that someone has left a comment on your blog? Do you simply delete it feelign quite smug that someone else has noticed your business, do you make a note to […]
Twitter Facts for Internet Marketers
I recently came across a very interesting article by By Anna Johnson about Twitter based on Twitter’s recent 2010 developer conference, Chirp, the company’s co-founders Evan Williams and Biz Stone revealed some intriguing statistics about the company. Here are some facts and figures of interest to Internet marketers: Twitter has 105,779,710 (just under 106 million) users […]
