Sales. Marketing. Which is which.

On a weekly basis we receive up to 15 speculative applications from people looking for employment and/or work experience within the marketing sector. A high percentage of these applications are because the person wants to “get into marketing;” “has really good interpersonal skills” and “is creative,”………and I do not fully understand what these actually mean […]

The Role of Sales in Every Business Function

How many of us consider ourselves to be in a sales role? The reality is, most professionals don’t see “sales” as part of their job description. Whether you work in IT, finance, operations, or customer support, you may believe that sales is the responsibility of a dedicated team. However, if you interact with people daily—whether […]

Keeping Clients Close: The Power of Cross-Selling in Marketing

It’s a competitive marketplace, and even established businesses can’t afford to become complacent when it comes to client retention. During a recent discussion on Live Radio, Bath Marketing Consultancy highlighted a striking statistic: at any given time, 40% of a company’s client base is being actively targeted by competitors. This figure reinforces a key marketing […]

Overcoming the dreaded answerphone

How many times do you pluck up the courage to make a sales call either as a cold call or as a follow up and you are met with the answerphone?? It is definitely one of my pet hates as there is no industry standard procedure with regards to what to do and how to […]

Simple sales letters tips

These marketing tips for letter writing might seem obvious, but implementing them can make a huge difference to response rates. 1) Must have a headline. If your sales letters don’t have a headline that reaches off the paper and grabs the reader by the throat…you are sunk. Start paying attention to headlines. 2) Must clearly […]