Sales vs Marketing: Understanding the Key Differences

Marketing and sales are often used interchangeably, but they serve distinct functions within a business. While sales focus on closing deals and generating immediate revenue, marketing is a broader, strategic process designed to create awareness, build relationships, and position a business for long-term success. At its core, marketing identifies and fulfills customer needs, shaping the […]

Marketing, marketing, marketing……

..when does it ever end?” Was a question I was asked recently. The person I was with ran a niche, online retail business dealing with a specific type of beach clothing and he was exhausted at the amount of marketing initiatives he had to learn and then juggle to get his business where he wanted. […]

Leaky bucket?!

Sometimes a business can be represented by a leaky bucket where there is water going in (new business) as well as water going out through the hole (clients leaving). Your objective is to keep the bucket full of water and to make it overflow if possible. However, every business has a hole in their bucket and it […]

Every (prospective) client is different

The subject of this post might sound obvious so why on earth did I pick this topic and what am I on about?! Well, I thought I would share with you my recent experiences in relation to the differences in personalities and ways of workings from new clients that I have come across and how to prepare […]