Marketing is not all online; direct marketing could be the key

Consumers are frustrated! We all want to hit the shops. We all want to go for a meal and several pints. We all want to play sports again, see our friends and family and, above all, we all want to get back to some sort of normality. The coronavirus pandemic is still impacting consumer behaviour […]

How to get the best from Direct Mail

I was asked again recently about Direct Mail and its uses when it comes to marketing, but I think it is imperative that we clarify exactly what direct mail actually means. There are lots of so-called definitions, but to me direct mail is the sending of printed marketing material to named prospects via the post. […]

Direct Marketing can really work

If you are running a Direct Marketing marketing campaign which is aiming to generate a response, remember that there is no “ideal” per cent response rate – just the profit per reply calculation. I have heard some people throw around figures like “you might get a 2% response from Direct Marketing if you’re lucky.” This […]

Direct Mail vs. Direct Marketing: What’s the Difference?

In today’s fast-moving digital world, businesses use a variety of strategies to reach their target audiences. Two terms that are often confused are Direct Mail and Direct Marketing. While they are related, they are not the same. Understanding the difference and how they work together can help you create effective campaigns that drive real results. […]

Direct Mail – some tips

Any mailings you consider will fall into two categories: The first is mailings to your existing customers. The second is mailings to potential new customers. If you do not currently do much direct mail – and you have a list of past customers, you should start by mailing these existing customers. Think of something you […]