Establish your brand

The more you look around, the more it becomes evident that most service professionals are alike in relation to winning new business. You may be not be a marketing person or working within marketing services. You may be an accountant, an architect or a solicitor, but whatever the title and sector, we all have tangibles […]

Treat your company as a brand – research it and define it.

Hands up who knows what a brand is? Well, there are lots of so-called definitions, but the CIM defines a brand as having the following criteria – Clarity of perception You must have to stand for something – a USP with which your company is associated and which make up your property. Your USP must […]

Why Rebranding is More Than Just a New Logo

“I want to rebrand my business.” This is a statement I hear a lot from companies reaching out to Bath Marketing Consultancy. My first response is always: “Why do you want to rebrand?” More often than not, the answers are: “It’s about time.” “I want a new logo.” “I’m bored of the way my company […]

What makes up a brand?

Bath Marketing Consultancy has been asked a number of questions recently about the word “brand.” These questions usually relate to whether a logo is a brand or whether a brand is more than that and if so, what? Therefore, below is my take on what makes up a brand and, if you invest time, money and […]

Branding: The Reputation You Can’t Escape

Whether you realise it or not, your business has a brand. Every organisation—big or small, new or well-established—develops a reputation in the minds of its customers, employees, and competitors. The question is not whether you have a brand, but whether you are actively shaping it to work in your favour. What Defines a Brand? More […]

What is a brand? How do I get one?

On more than one occasion I have been asked this question and the person asking has then quickly followed up the question with the statement, “it’s the logo isn’t it?”  Well, in all honesty, the logo is just a small part of what makes up a brand. The logo is more of a device that […]