The Hardest Marketing: What’s the Most Challenging Platform to Use?
At Bath Marketing Consultancy, we often get asked, “What is the hardest marketing platform to use?” Recently, a prospect told me they struggled with social media and wanted to know if it was easy to use. The truth is, social media can be challenging, but that doesn’t mean it isn’t valuable. While it’s not a […]
2012 – what marketing are you planning?
Well, 2012 is now here and for most of us in business, it is back to work; back to the daily routine, back to the grindstone; back to the corporate treadmill. However, don’t feel down or gloomy about being back at work or the year that lies ahead as a new year is actually a perfect opportunity […]
What a 2011- thanks to all
Well, that is pretty much it for this year for Bath Marketing Consultancy. Work is far from over for us, but I hope that the posts I have written in 2011 have helped you with the way you not only look at marketing, but the tactics and initiatives you employed this year. With regards to my […]
Get your marketing ready for 2012
The countdown to the end of 2011 has picked up speed and Bath Marketing Consultancy feels that there has never been a better time to put together your marketing plan for 2012 than now. So……what did you learn from 2011? Where did your new business come from? What was the most successful marketing initiative you ran? All of these […]
2011- how has it been for you?
With only a few working weeks left in 2011, Bath Marketing Consultancy does not know what sort of year you have had, but we are very much looking forward to the Christmas break. In all honesty, it is the “break” part of Christmas we are looking forward to as much as Christmas itself as 2011 […]
Client reviews = good for marketing
In today’s digital landscape, client reviews and testimonials have become pivotal in shaping consumer behavior. They not only bolster your brand’s credibility but also influence potential customers’ purchasing decisions. Integrating authentic client feedback into your marketing strategy can significantly enhance trust and drive business growth. The Impact of Reviews on Consumer Decisions Recent studies underscore […]
Managing business growth. What do you do?
I thought that this subject was one that could well strike a chord with a lot of my readers and clients as a high percentage of them have been going for 18 months or so now and are experiencing what I have been experiencing for quite some time now – success and growth. Growth and […]
The Marketing Agency Pitch Process: Weighing Up the Pros and Cons
When a business is looking for a marketing agency to work with, one of the most common approaches is to invite agencies to pitch for the project. A pitch is essentially a competitive presentation where agencies showcase their strategic thinking, creative ideas, and expertise in response to a business challenge. While the pitch process can […]
Search Engine Optimisation: What It Is and 8 Practical Ways to Improve Yours
Search Engine Optimisation (SEO) is the process of improving your website so that it ranks higher in search engine results for relevant keywords and phrases. When done effectively, SEO helps your business become more visible online, attract more visitors, and convert traffic into leads or sales. At Bath Marketing Consultancy, we believe SEO should be […]
Effective marketing comes after market research
How many of us in business actually research our market before jumping straight in and starting a new business or embarking on a marketing drive? I would guess that most businesses have the idea first and then go straight to market without even asking anyone (especially their target market) whether their idea is a good […]
