What is marketing and should I design my own website

What marketing actually is and the pros and cons of DIY websites by Paul Tagent of Bath Marketing Consultancy.
Marketing, marketing, marketing……

..when does it ever end?” Was a question I was asked recently. The person I was with ran a niche, online retail business dealing with a specific type of beach clothing and he was exhausted at the amount of marketing initiatives he had to learn and then juggle to get his business where he wanted. […]