Ranking high on major search engines such as Google, Yahoo, or Bing is not a paid endeavour, but rather a combination of factors, including:
• How long your Web site has existed.
• How much traffic your site has.
• How relevant your content is to the term being searched.
• How many relevant links you have, inbound or outbound.
To fully understand the wherewithal’s my suggestion is to firstly add analytics to your website. What is analytics? It is a code that your web developer can insert into the html template (before the ‘body’ tag) that allows you to actually monitor how traffic arrtives at your website. It also allows you to see what the browser did when on your site, what percentage of browsers pressed the dreaded ‘back’ button, what terms were used to get the there etc etc. Put simply, this free tool is essential in SEO and SEM.
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Once the foundations have been laid (see a previous article), a well-crafted SEO campaign can really make a difference to driving the right sort of traffic, but more and more techniques are being developed every day. One of the emerging techniques is Social Media Optimization (SMO). SMO is a great way to amplify the strength of an SEO campaign. It uses social media to promote a site. And with a vast number of social media sites being developed, SMO is the future of SEO.
There are a number of sites that spring to mind when constructing SMO, but YouTube, Twitter, and Facebook are the major players. These three sites are commonly used by browsers for search functions and there are already arguments that Facebook is fast becoming the number one source of referring traffic— even ahead of Google.There is already a foundation for social media, since almost everybody has social media profile or a YouTube account. The browsers are there, and it’s just a matter of turning them into clients.
If you need help in this key area of marketing, please get in touch with me by emailing [email protected] or by filling out the contact form on my website.
