Lucknam Park is a magnificent country house hotel located just six miles from the historic city of Bath. Renowned for its luxury, heritage, and exceptional service, the hotel attracts guests from across the UK and beyond. However, despite its prestigious reputation, Lucknam Park’s advertising had become stagnant, lacking strategic planning and failing to effectively engage its target audience.
Recognising the need for a fresh approach, Lucknam Park turned to Bath Marketing Consultancy (BMC)—one of Bath’s leading local marketing agencies, due to our extensive media connections and a track record of delivering impactful advertising strategies.
Lucknam Park had been running local and national press and lifestyle magazine adverts for some time, but their campaigns had become repetitive and uninspiring. There was no clear advertising strategy in place, and the messaging was not effectively differentiating the hotel from competitors.
The hotel required a marketing partner that could:
✔️ Inject creativity and consistency into their advertising
✔️ Develop a strategic approach to media planning and placement
✔️ Leverage strong industry relationships to maximise exposure and value
✔️ Ensure their advertising aligned with the brand’s prestigious image
BMC was chosen for its local expertise, strategic thinking, and well-established media connections—crucial for securing high-impact placements in relevant publications.
