Marketing Portfolio

Eco Branded

Eco Branded’s brief was clear: evaluate their current e-commerce website, optimise their search engine performance, and develop a strategy to enhance organic traffic and engagement without compromising on the quality of leads.

Our Brief

In May 2020, Eco Branded approached BMC seeking expert guidance to improve their online visibility in an increasingly competitive marketplace. The business offered a range of exceptional eco-friendly branded merchandise but relied heavily on paid SEO activities to generate traffic and leads. Their website lacked visibility in organic search and struggled to stand out in a crowded e-commerce landscape.

What We Did

Objective
To enhance Eco Branded’s digital presence by improving organic search visibility, refining their website’s structure and user experience, and driving sustainable, high-quality traffic to increase engagement and enquiries.

The Approach
Analytics Audit and SEO Diagnostics:
We began with a thorough audit of Eco Branded’s website analytics to understand user behavior, including bounce rates, engagement, and traffic sources. Using our proprietary AI tools, we conducted position tracking analysis, performed a detailed SEO health check, and mapped the customer journey. This comprehensive review provided actionable insights into Eco Branded’s online visibility, keyword performance, and areas for improvement.

Website Migration and Development:
To ensure zero downtime during the optimization process, we exported Eco Branded’s WordPress website to our development server using the WP Migration plugin. This allowed us to implement changes away from live search engines, preserving their existing rankings while improving the site’s performance.

Website Optimisation:
Our team focused on enhancing the site’s design, structure, and user experience (UX) to make it more intuitive and engaging. Key updates included:

Improved navigation and layout for a seamless customer journey.
High-level on-site SEO optimizations, including keyword integration, meta tags, and schema markup.
Mobile-friendly design adjustments to improve usability across devices.

SEO Strategy Implementation:

We deployed a robust SEO strategy to increase organic visibility.
This included:

Comprehensive keyword research and targeting.
Backlink building and content optimisation to align with Google’s algorithms.
Regular monitoring and refinement using advanced tools like SEM Rush to ensure optimal performance.

The Result

Within just six weeks, the updated website was launched and quickly indexed by Google, achieving a Page 1 ranking for primary search terms. The impact of these changes has been transformative:
Enhanced Online Visibility:
Eco Branded now ranks as one of the highest in their sector for organic search results.
Increased Enquiries:
A record 72 inquiries were received in a single month (November 2022).
Significant Engagement Gains:
Engagement increased by 63%.
Traffic grew by 128%.
Time on site improved by 61%.

Additionally, Eco Branded’s website health currently scores an impressive 99% on SEM Rush, reflecting the effectiveness of our ongoing SEO maintenance.

Key Skills Used

Combined with our top level customer service, these are the key marketing initiatives we employed to deliver on the brief.

Website Design
SEO (Search Engine Optimisation)
Marketing Consultancy
Content Creation
Marketing Consultancy

Kick-start Your Marketing Today

Whether it’s a comprehensive partnership in crafting a tailored marketing strategy or just an informal chat about potential opportunities to enhance your business, we’re ready to lend our expertise.

At BMC, we believe in making a difference in your marketing endeavors, working together to not only meet but exceed your goals. Let’s embark on this journey together. We look forward to hearing from you.