I write daily articles and stories on my Blog abouthings t that I feel will be interesting to the marketing community, my clients, prospects and other ‘traffic,’ but there is (I am afraid to say) another reason. Search Engine optimisation.
Filling a Blog with regular, fresh content is a great way for Google to notice your Blog and I came across an excellent article by Kevin Gibbons on Brand Republic’s website detailing the steps to take when Blogging for search engines.
Have a read