Paul Tagent

How many of us consider ourselves to be in a sales role? The reality is,

There are a lot of pros to including advertising as part of your overall marketing

Marketing’s ultimate goal is to establish a process that converts a suspect into a prospect

Okay, I admit it. Sometimes your marketing wont hit the levels you’re after. I know

This really is far more difficult than you think and I will come clean and

I was asked again recently about Direct Mail and its uses when it comes to

Let’s not sugar-coat it: marketing is vast. Not just in terms of the number of

In my time I’ve been involved with many “beauty parades” vs other agencies and I

Let’s be honest — the moment the calendar flips to a new year, the sales

Marketing involves a lot more than selling alone and I would always advocate having some

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