…..Gocompare.com! Not really a surprise is it?!
They may grab our attention and then get inside our heads, but some adverts are memorable for all the wrong reasons and Gocompare.com tops the list for the most annoying ad of 2009! Having said that, according to Gocompare’s own consumer research, there has been a 200% increase in awareness of the brand since the activity started in August. (BMC – awareness vs increase in sales?)
Andy Nairn, executive planning director of ad agency MCBD, sums it up beautifully – ‘Most people have an awareness of Josef Fritzl, but it doesn’t mean they want to spend time with him.’
You can probably predict the rest of the top 20 – Swiftcover, Gillette, Greggs, McDonald’s, Webuyanycar.com etc – but the sacking of Kerry Katona did remove Iceland from the list this year!!
The word on the street is that Halifax’s radio station is already topping the list for 2010!
