A recent post on Marketing Magazine’s website shows that Samsung is reviewing its £23m UK advertising account.
For those agencies that are interested, the electronics company’s UK marketing campaigns are increasingly being used for its global product launches. Martin-Cruz (the company’s Marketing Director) added that he was pushing for a ‘double-digit’ increase in the brand’s 2010 UK marketing budget.
Unfortunately, this account is a little out of reach for Bath Marketing Consultancy, but am more than happy to ride shotgun if required!
Paul Tagent
A digital marketing, UX and organic SEO specialist with over three decades of marketing experience, Paul has helped launched brands like Cineworld and 118 118 to the UK and has worked with technology, leisure, FMCG and Public Sector clients.