Who Bath Marketing work with

By Paul Tagent

After a very productive breakfast meeting at the Bath Business Club group (very early!) yesterday morning, I finally got around to putting into practice some of the things I preach about and have uploaded some client logos onto my website.

With your website acting like a shop window for the world to see, I think it is important that you show the world who you work with and preferably, what they say about you. Give people the chance to get to know you and your business; create a personality.

If you would like a one hour free audit of your businesses marketing activity, drop paul an email paul@bathmarketingconsultancy.co.uk

Unlock Your Business Potential with Expert Marketing Consultancy Services

Navigating the myriad of strategies, platforms, and metrics requires a blend of expertise, innovation, and a deep understanding of market dynamics.

Written by

Paul Tagent

The Power of Reciprocal Links for SEO: Boosting Your Website’s Visibility

The Power of Reciprocal Links for SEO: Boosting Your Website's Visibility

Written by

Paul Tagent

The difference between organic and paid for search engine optimisation

Both organic and paid SEO have their advantages and disadvantages, and the best approach will depend on your specific business goals and budget.

Written by

Paul Tagent

What are the facts about digital marketing

Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands

Written by

Paul Tagent

How do I drive traffic to my website

This is called digital marketing and, this might be stating the obvious, but websites need lots of traffic from as many different sources in order ...

Written by

Paul Tagent

Is Content marketing good for SEO

Original and quality content gives Google and its spiders more to look at on your website aiding your organic SEO.

Written by

Paul Tagent

Research your customer and use Google to target them

When it comes to knowing your customer, are there any seasonal trends that will allow you to focus on with targeted marketing

Written by

Paul Tagent

Marketing. Are you visible to your customer

When it comes to effective marketing, the challenges ahead can be daunting.

Written by

Paul Tagent

Shall I start my own business

It’s a horrible fact, but a very high percentage of start-up businesses fail; about 90% with 10% failing within the first year of starting.

Written by

Paul Tagent

What is digital marketing?

Digital marketing is pretty much any form of marketing that involves electronic devices.

Written by

Paul Tagent

How much do you charge for a logo

To me the identity of an organisation is one of the most important elements to take to market and, much as I understand that costs ...

Written by

Paul Tagent

Why should I pay for a marketing consultant

With all the readily accessible marketing tools available these days, there are many companies implementing and delivering their own marketing activity. This is always a ...

Written by

Paul Tagent

Marketing is not all online; direct marketing could be the key

Consumers are frustrated! We all want to hit the shops. We all want to go for a meal and several pints. We all want to ...

Written by

Paul Tagent

Implement Google Adwords into your Digital Marketing activities

When a company first opens its doors, one of the biggest initial challenges it will face is awareness; the prospective market becoming conscious of you ...

Written by

Paul Tagent

Adapt your Marketing during the coronavirus

2020 really has been crisis management for a lot of businesses as the virus has not only changed the way consumers buy goods and services, ...

Written by

Paul Tagent

What is marketing and should I design my own website

What marketing actually is and the pros and cons of DIY websites by Paul Tagent of Bath Marketing Consultancy.

Written by

Paul Tagent

What do I do about marketing during the Corona Virus

At the start of the Coronavirus lockdown, Paul Tagent of Bath Marketing Consultancy discusses what businesses should do about their marketing during Covid-19

Written by

Paul Tagent

How do I make my digital marketing effective?

I talked recently about marketing in the current climate, the recent social media and online search trends as well as some suggestions for your marketing ...

Written by

Paul Tagent

What actually is good customer service?

Tricky this one as the scope is wide. There is also the, what I might feel is good service, other people may not and vice ...

Written by

Paul Tagent

What is an online marketing strategy for my small business? And why do I need one?

The key to this question really lies in developing a firm understanding of the fundamentals of marketing. Understanding the cogs that make the business turn, ...

Written by

Paul Tagent

DIY. No. Speak to professionals.

Entry level marketing has become an incredibly accessible activity for businesses these days with a high number of platforms being either set at a very ...

Written by

Paul Tagent

Sales. Marketing. Which is which.

On a weekly basis we receive up to 15 speculative applications from people looking for employment and/or work experience within the marketing sector. A high ...

Written by

Paul Tagent

Create the best customer experience

The need to create a good customer experience has grown exponentially over recent years as every market is flooded with options for the buyer in ...

Written by

Paul Tagent

I’ve got a website, I can relax now…

Marketing for any business these days almost certainly includes having a website that sets out your stall. But I am going to just throw it ...

Written by

Paul Tagent

Content Marketing – What??

A marketing initiative that can make a huge, positive impact on your brand awareness and credibility as part of your marketing mix is content marketing. ...

Written by

Paul Tagent

Create a marketing plan for your start up business

When you start up your business, it is likely that marketing will play a key role in its success or failure. It is also likely ...

Written by

Paul Tagent

What is a marketing audit?

Whatever the market your business operates in, it is safe to say that it is likely to be highly unpredictable and competitive and, as such, ...

Written by

Paul Tagent

Business Owner. Parent. Uber?! You’re not alone.

I know a lot of business owners both professionally and personally and without exception, one common denominator we all talk (moan?!) about is the constant ...

Written by

Paul Tagent

Digital Marketing or Traditional Marketing?

These days, the business owner needs to consider a lot when creating their perfect marketing mix. For example, do they focus resources on traditional or ...

Written by

Paul Tagent

David vs Goliath – you CAN do it…..

I have heard throughout my life that size doesn’t matter! Similarly, bigger doesn’t necessarily mean better. Well…..when it comes to business, I concur. As an ...

Written by

Paul Tagent

The Marketing Challenge for the Small Business Owner

The challenge for so many small business owners is that they have little idea or time to make marketing actually work. The majority are experts ...

Written by

Paul Tagent

What is marketing?

The common definition outlined in Google is: The action or business of promoting and selling products or services, including market research and Advertising. But I ...

Written by

Paul Tagent

Digital Marketing. How do I do this?

Sometimes it’s impossible to decipher the wood from the trees when it comes to developing a digital marketing strategy. There are so many online platforms ...

Written by

Paul Tagent

What to include in your marketing plan

A Marketing plan is actually your how-to guide for your marketing, advertising and business development. This can be a few months or a few years ...

Written by

Paul Tagent

What is Marketing Communication?

Marketing Communication is basically the process of using different communication channels and tools to communicate marketing information to target groups and desired parties. Marketing departments ...

Written by

Paul Tagent

Marketing planning and routes to market

Most small business owners know how important it is to have a business plan as a plan outlines your company’s course for success. However, one ...

Written by

Paul Tagent

How do I develop a small business marketing plan?

When developing a marketing plan, there are roughly 4 core tasks to consider: 1. Develop a very clear and focused insight into why a potential ...

Written by

Paul Tagent

10 ways to make your advertising budget work harder

No matter how big (or small) your ad budget is, most organisations struggle with making the most of their advertising budget….if they have a budget ...

Written by

Paul Tagent

Elements of a Marketing Plan

Every organisation would love to enjoy the success of a viral marketing campaign such as the ALS Ice Bucket Challenge, but these types of campaigns ...

Written by

Paul Tagent

Burn baby burn…..

I saw this quote many years ago from the marketing director at leading advertising agency, Young & Rubicam and I have never really forgotten it. ...

Written by

Paul Tagent

Training. Do you offer it?

If you have the capacity to offer it, training can be a great form of PR. I say capacity as I know only too well ...

Written by

Paul Tagent

Should I be marketing in December?

So it’s full steam ahead now as we’re partway through the “Silly Season” leading up to a well earned break, possibly with the family. But ...

Written by

Paul Tagent

I am a business owner and need to do some marketing

The majority of people who read the articles in our marketing help area are “professionals” who might not necessarily be experts in marketing or selling ...

Written by

Paul Tagent

Cast the best people

The objective of your marketing activity should be to get that all important initial face to face meeting. This could be a presentation, a beauty ...

Written by

Paul Tagent

Why do I need to do any marketing?

This is a question I hear a lot and usually from established companies who have built their client base using traditional methods over a long ...

Written by

Paul Tagent

Time is precious so don’t ask for too much of it

After nearly 300 articles I thought it was worth clarifying something. Basically, throughout a number of the articles I write I make references to my ...

Written by

Paul Tagent

I am not in sales. Yes you are like it or not!

Hands up how many of you see yourselves as in a sales role? I bet the majority of us don’t see “sales” as part of ...

Written by

Paul Tagent

Advertising. Do I include it in my marketing plan?

There are a lot of pros to including advertising as part of your overall marketing strategy, but, over and above the anticipated image building advertising ...

Written by

Paul Tagent

The Visit

To me marketing has one key aim of creating a process. A process of turning a suspect into a prospect into a client. There is ...

Written by

Paul Tagent

It is not downtime it is time to try some more marketing.

Okay, I admit it. Sometimes your marketing wont hit the levels you’re after. I know I always write about successes and success rates; about how ...

Written by

Paul Tagent

Keeping in touch with your clients

This really is far more difficult than you think and I will come clean and say that we are not as good at this as ...

Written by

Paul Tagent

How to get the best from Direct Mail

I was asked again recently about Direct Mail and its uses when it comes to marketing, but I think it is imperative that we clarify ...

Written by

Paul Tagent

Marketing. What do I need?

Fact: The marketing sector is huge. I don’t just mean huge due to the amount of companies and organisations out there to choose from, but ...

Written by

Paul Tagent

The new business pitch

In my time I’ve been involved with many “beauty parades” vs other agencies and I can safely say that they are incredibly time consuming and ...

Written by

Paul Tagent

2016. Look at these marketing ideas to make it a good one

I don’t know about you, but I have received countless email campaigns so far this year offering to “increase my sales in 2016” or “improve ...

Written by

Paul Tagent

Marketing. Sales. Planning

Marketing involves a lot more than selling alone and I would always advocate having some sort of plan of action. This will mean that the ...

Written by

Paul Tagent

What to do when planning advertising

Theories about advertising come and go, but the basic starting point for designing an advertising campaign is the USP. As a minimum, there must be ...

Written by

Paul Tagent

Put together a communications plan

When thinking about marketing I would advise that, wherever possible, you try and construct a holistic communications plan that sets out realistic objectives and a ...

Written by

Paul Tagent

There’s no such thing as junk mail

This is a bold statement, but junk mail is not a label I would give to bulk mailings be they printed or emailed. To me ...

Written by

Paul Tagent

Keep your customers happy – help them

Assuming the project you delivered went well and that you kept your promises, a key area for business development is to try and attract repeat ...

Written by

Paul Tagent

Direct Marketing

Too many organisations perceive direct marketing as just direct mail. This is not the case. Direct marketing is a marketing method and direct mail is ...

Written by

Paul Tagent

Presentations and the art of listening

When I first entered the marketing and advertising industry, my CEO at the time said that presentations need to be dialogues rather than monologues and ...

Written by

Paul Tagent

Marketing Tools. There are lots on offer.

Marketing is multifaceted. The suite of marketing tools available these days means there are a wide range on offer for you to place what you ...

Written by

Paul Tagent

Establish your brand

The more you look around, the more it becomes evident that most service professionals are alike in relation to winning new business. You may be ...

Written by

Paul Tagent

Advertising. Just adverts yeah? No.

Advertising can come in many forms and, I feel, it comes under a heading of using this form of marketing as an activity to spread ...

Written by

Paul Tagent

Advertising. Does it work?

This is something I get asked regularly by clients and it is normally followed by something about how much it costs! Two questions which are ...

Written by

Paul Tagent

Marketing for New Business

The process of marketing should involve much more than selling alone. Marketing should be planned wherever possible and a marketing plan should be well thought ...

Written by

Paul Tagent

Onwards and upwards!

Well, January is out of the way. Phew………and………breathe! How did it go? Were there any changes in your market? Are there any new players in ...

Written by

Paul Tagent

Pay peanuts, get monkeys!

I’ve been doing a lot of competitor analysis and market research over the festive period to try and gauge any shifts or trends in what ...

Written by

Paul Tagent

What are you aiming for with your marketing?

One of the most important outcomes of your marketing activity should be prospection; taking the actions required to achieve the end result of getting yourself ...

Written by

Paul Tagent

Protect Your Online Reputation

Having a strong online presence and a good brand profile plays a large part in marketing and brand awareness and we very much suggest you try and utilise all ...

Written by

Paul Tagent

People Buy From People They Like – Be Likeable!

I’d like to say that marketing is the be all and end all when it comes to building a successful business, but one of the ...

Written by

Paul Tagent

Do not Forget About Offline Marketing

Even if you do business entirely online, that is no reason to ignore valuable offline marketing methods. Order signs or bumper stickers and put them ...

Written by

Paul Tagent

Local listings do help marketing

As the struggle to get your business noticed continues, have you thought about local listings? Basically, if your business has a physical presence, you must ...

Written by

Paul Tagent

Internet facts for marketing

According to a recent Nielsen consumer survey: 86.3% of people indicated the Internet is now vital to their lifestyle 74% of people determine who to ...

Written by

Paul Tagent

Professional services advertising, some more tips

Beyond the anticipated awareness and image building benefits that good advertising campaigns can achieve, the majority of the clients we work with simply want to ...

Written by

Paul Tagent

WordPress. Should it be used as a website?

WordPress is a great platform for creating your blog, but should you create your entire website using WordPress? Bath Marketing Consultancy has created both blogs ...

Written by

Paul Tagent

Work with the media to help your marketing

The media can and do play a major part in marketing, but media Relations should go beyond submitting the standard press release to your local ...

Written by

Paul Tagent

Treat your company as a brand – research it and define it.

Hands up who knows what a brand is? Well, there are lots of so-called definitions, but the CIM defines a brand as having the following ...

Written by

Paul Tagent

Outsourcing sales and marketing….yes or no?

A question posed to me recently by a prospect was “is this process called “sales” something that could be outsourced as we don’t really have ...

Written by

Paul Tagent

Your marketing in 2013, good or bad?

So, how was 2013 for your business? What marketing activity did you undertake? What worked and what didn’t? Did you try anything new? For Bath ...

Written by

Paul Tagent

Focus on what marketing you use and when you use it

This might sound like an obvious things to say, but the key word here is “focus.” i.e Focus on the message of your marketing and ...

Written by

Paul Tagent

You can only initially sell a meeting

No matter what sort of sales and marketing strategy you implement, it is highly unlikely that any of the activities will result in a direct ...

Written by

Paul Tagent

Time your sales call

Making a direct sales call to a prospect is still something that may well play a major part in the way you facilitate sales and ...

Written by

Paul Tagent

Sales and marketing – you CAN do it!

I’ve written a number of posts associated with sales and marketing, but Bath Marketing Consultancy has had a number of meetings recently with clients and prospects ...

Written by

Paul Tagent

Internet Marketing – 3 eras.

Do you have a website? Of course you do; you couldn’t resist it eh?!!! After all everybody has a website these days so you had ...

Written by

Paul Tagent

How valuable are your clients?

Every business needs clients and the income they bring in order to not only sustain business, but to grow. But………….each client has a different value ...

Written by

Paul Tagent

Public Relations for Purpose

Over the last few months a number of clients have asked me about PR and whether it is an area to explore as part of ...

Written by

Paul Tagent

The Company Brochure

Yes, of course you need some sort of “company brochure.” It will frequently be requested by outsiders and often be left behind by you or your staff ...

Written by

Paul Tagent

Meet Bath Marketing Consultancy and see what we do

In this video Paul Tagent introduces his company and describes what we do and how we do it. If you’d like a video like this ...

Written by

Paul Tagent

Advertising on a limited budget

I am pretty sure that this post applies to the vast majority of us in that using advertising as a route to market is probably ...

Written by

Paul Tagent

Preparation

How do you set about getting “leads?” How do you qualify them? How do you quantify them? There is an equation that can help you ...

Written by

Paul Tagent

Sell the benefit NOT the features or techniques

When dealing with prospects, there is often an overwhelming temptation to talk about what interests you, i.e the features of what you are “selling” or ...

Written by

Paul Tagent

Don’t be afraid to test

As the title says, don’t be afraid to test new ideas when it comes to marketing. Marketing theory is all built around the principle of ...

Written by

Paul Tagent

Remember the competitive framework

Yes, I know I’ve said it before, but…..I do think it deserves repeating. Everything you do in your business is very likely going to be ...

Written by

Paul Tagent

You are all individual!

In my experience, the vast majority of clients think that they have unique problems and that their needs are “special” and, as a result, they ...

Written by

Paul Tagent

Annoying TV ads

I can safely say that there are a number of TV ad campaigns running at the moment that are simply baffling to me in terms ...

Written by

Paul Tagent

Direct Marketing can really work

If you are running a Direct Marketing marketing campaign which is aiming to generate a response, remember that there is no “ideal” per cent response ...

Written by

Paul Tagent

Getting the best out of advertising

If you make your advertising professional to look at and I would bet that your ad will stand out from the crowd especially when a ...

Written by

Paul Tagent

What are your marketing resolutions?

Well, 2013 has started and could this be the year to really plan your marketing activity and take it to the next level?! The start of a ...

Written by

Paul Tagent

How to brief an agency

A good briefing of a marketing company in which you can make them fully aware of the marketing background to your situation is crucial to ...

Written by

Paul Tagent

Plan your marketing and stand out from the crowd

In business one of the key aims must be to turn a “suspect” into a “prospect” and then into a paying “client.” Competition is increasing in every ...

Written by

Paul Tagent

Make hay while the sun shines

If you are one of these people in business who worries about being too busy or where the next piece of work will come from ...

Written by

Paul Tagent

When is it right to say no to new business?

I think it is fairly true to say that times are not exactly easy at the moment and that the process of attracting and subsequently ...

Written by

Paul Tagent

What’s a page title or meta description…

To help with all he jargon, the below 5 points defines the five key parts of a Web site that should help in the search ...

Written by

Paul Tagent

Some people shouldn’t be in business

This post is not a moan or a whinge and, as I am posting information that is in the public domain and has been sanctioned ...

Written by

Paul Tagent

Website and SEO still in demand, but dont forget the other stuff

The title of this post pretty much sums up a lot of what we at Bath Marketing Consultancy are being approached to do by prospective clients in ...

Written by

Paul Tagent

Keep in touch and cross sell

Following a recent discussion on Live Radio Bath Marketing Consultancy participated in, one worrying statistic that came out was that, at any one time 40% of your ...

Written by

Paul Tagent

Marketing advice live on Frome FM Radio.

To listen to the live Small Business Programme that aired on Saturday 30th June, please click on the below link – Bath Marketing Consultancy live ...

Written by

Paul Tagent

3 years old and still learning

The vast majority of the posts Bath Marketing Consultancy writes contain marketing tips, advice and help on how to achieve the best results from certain ...

Written by

Paul Tagent

Paul Tagent, Bath Marketing Consultancy’s photostream

Paul Tagent, Bath Marketing Consultancy’s photostream on Flickr. Some examples of our work.

Written by

Paul Tagent

More sales please or do I mean marketing?

The word “marketing” has had numerous definitions and interpretations over the years, but, in layman’s terms Bath Marketing Consultancy sees marketing as a process that identifies and ...

Written by

Paul Tagent

Rugby and Tweeting; an interesting mix!

Last weekend I had a weekend pass for my belated 40th birthday present from my wife and children which took the form of tickets for both days ...

Written by

Paul Tagent

Social Media – do it now!

Following on from Bath Marketing Consultancy‘s last post on social media and effective SEO, I thought it would be helpful to elaborate on certain key ...

Written by

Paul Tagent

Social Media and effective SEO

For the first time in ages, I finally took myself out of the office yesterday and attended a workshop in Ilminster entitled “Master class for ...

Written by

Paul Tagent

I need to re brand

“I want to re brand my business” is a statement I have had thrown at me quite a lot recently by companies who contact Bath ...

Written by

Paul Tagent

Bath Marketing Consultancy; the future is bright….and challenging.

In this Blog, Bath Marketing Consultancy has written over 200 marketing related articles. The vast majority of which are dedicated to providing marketing advice and ...

Written by

Paul Tagent

Bath Marketing Consultancy interview for 2012 Bath Life Awards

Is it obvious that my children had not slept well the night before?! Also, how many pounds does the camera put on??!

Written by

Paul Tagent

"Marketing, marketing, marketing……

..when does it ever end?\” Was a question I was asked recently. The person I was with ran a niche, online retail business dealing with ...

Written by

Paul Tagent

What is a marketing plan?

Put simply, a marketing plan provides direction for your marketing activities and I feel that having one can make the difference between business success and ...

Written by

Paul Tagent

How much marketing consultancy do I need?

This is another question I have been asked recently – “how much of your time do you think I need?” The answer is, of course, ...

Written by

Paul Tagent

The hardest marketing?

I have been asked this recently, “what is the hardest marketing to use.” When I questioned as to what this particular prospect meant, he elaborated ...

Written by

Paul Tagent

2012 – what marketing are you planning?

Well, 2012 is now here and for most of us in business, it is back to work; back to the daily routine, back to the ...

Written by

Paul Tagent

Bath Marketing Consultancy’s work for 2011

Written by

Paul Tagent

What a year – thanks to all

Well, that is pretty much it for this year for Bath Marketing Consultancy. Work is far from over for us, but I hope that the posts ...

Written by

Paul Tagent

Get your marketing ready for 2012

The countdown to the end of 2011 has picked up speed and Bath Marketing Consultancy feels that there has never been a better time to ...

Written by

Paul Tagent

Leaky bucket?!

Sometimes a business can be represented by a leaky bucket where there is water going in (new business) as well as water going out through ...

Written by

Paul Tagent

2011- how has it been for you?

With only a few working weeks left in 2011, Bath Marketing Consultancy does not know what sort of year you have had, but we are ...

Written by

Paul Tagent

How to cope with rejection!

When touting for business, do not underestimate the benefit of picking up the phone. We all know how thick skinned you have to be to ...

Written by

Paul Tagent

Design and corporate identity

Whenever you start thinking about corporate material, the question of design will rear its head. i.e do we use a new style; do we buy ...

Written by

Paul Tagent

Client reviews = good for marketing

Assuming that you delivered on the promises you made when starting work with your customers, you will continue to keep them happy between projects the ...

Written by

Paul Tagent

Running a Seminar as part of marketing?

The decision to run a seminar should not be taken lightly. It is very likely that you know your subject matter inside out and could ...

Written by

Paul Tagent

SEO is not just a box ticked

When it comes to getting the best from your website, a lot of emphasis should be placed on how it performs in search and, just ...

Written by

Paul Tagent

It’s noisy out there!

To be blunt, it is noisy out there in the market you operate in. If you are in charge of a business or its marketing, ...

Written by

Paul Tagent

Pretty pictures vs making marketing work

Some might see this topic as controversial, but my aim is to show that having a beautiful logo, a “creative” advertisement and/or a pretty website ...

Written by

Paul Tagent

The Marketing tools of the trade

Marketing is a multifaceted process. It offers a wide range of tools for placing your service/product in front of clients and prospects. The main “tools” ...

Written by

Paul Tagent

Seasonal marketing

Do you experience seasonal fluctuations with your business? If so, you are not alone! One of the trends that Bath Marketing Consultancy is experiencing right now ...

Written by

Paul Tagent

Marketing and the importance of planning and research

Of all the functional areas of a business, marketing can well be the most pervasive and dynamic activity. In my opinion, marketing should lead all ...

Written by

Paul Tagent

What makes up a brand?

Bath Marketing Consultancy has been asked a number of questions recently about the word “brand.” These questions usually relate to whether a logo is a brand ...

Written by

Paul Tagent

Managing business growth. What do you do?

I thought that this subject was one that could well strike a chord with a lot of my readers and clients as a high percentage of ...

Written by

Paul Tagent

Website "Before & After" Gallery by Bath Marketing Consultancy

http://www.flickr.com/apps/slideshow/show.swf?v=104087

Written by

Paul Tagent

Need marketing expertise, why not invest in yourself….and your business?

I have always found that winning new business is something that is actually quite complicated as it can come as a result of so many ...

Written by

Paul Tagent

Direct mail or do you mean direct marketing?!

Direct Marketing Let’s just clear up one thing to start with…do not get confused between direct mail and direct marketing! Direct Marketing is NOT direct mail! ...

Written by

Paul Tagent

Bath Marketing Consultancy’s photostream

Paul Tagent, Bath Marketing Consultancy’s photostream on Flickr. A sample of some of Bath Marketing Consultancy’s work.

Written by

Paul Tagent

To pitch or not to pitch

When I left the advertising “agency” world back in 2009 after long stints in Fleet Street, The Channel Islands and Bristol, one thing I promised ...

Written by

Paul Tagent

SEO. Just a bit of fun!

Written by

Paul Tagent

Bath Marketing Consultancy’s clients do pretty well at SEO too!

Written by

Paul Tagent

Bath Marketing Consultancy – SEO Experts

Written by

Paul Tagent

Technology means you CAN take time off.

Worldwide access I cannot tell you all how much better I have felt this week while away from my business than last time I took ...

Written by

Paul Tagent

What is the best form of marketing for my business?

This question has raised its head a number of times recently as we are entering a time where seasonal fluctuations for some businesses can mean ...

Written by

Paul Tagent

Search Engine Optimization – what not to do.

Play with a straight bat. Following on from my previous article about what to do for SEO, please find Bath Marketing Consultancy’s list of don’ts ...

Written by

Paul Tagent

Search Engine Optimization; what you do

I wanted to put together a list of do’s and don’ts for you to read and, while I was writing my list, I came across ...

Written by

Paul Tagent

Effective marketing comes after market research

How many of us in business actually research our market before jumping straight in and starting a new business or embarking on a marketing drive? ...

Written by

Paul Tagent

AIDA – explain it please.

I am pretty sure you have all heard of AIDA – the 4 key areas of advertising – but do you know exactly what they ...

Written by

Paul Tagent

To blog or not to blog…

…..that is the question! For the first time in years, I have genuinely found myself at a slight loss as to what to write about ...

Written by

Paul Tagent

Video interview for the Bath Life Awards 2011

How tired do I look??!

Written by

Paul Tagent

Keep Sight of the Bigger Picture in SEO

Having a website that ranks in the top 5 or 10 search positions for competitive search terms can be very lucrative especially as a single ...

Written by

Paul Tagent

Videos for even better SEO

Traditional search engine optimization has mostly been centered on actual written content. Yet more and more the content on the Web is in video form rather than ...

Written by

Paul Tagent

Link exchanging, yes or no?

When looking to generate “inbound links” to your website, some of the easiest to get are ones where your website links to a website who ...

Written by

Paul Tagent

Social Media for SEO

Social media was not originally a part of SEO, but that is changing. Google is now sending out its bots to crawl for “tweets” and ...

Written by

Paul Tagent

Build quality, inbound links

This might sound obvious, but by continuously building links into your site your rank in Google will be infinitely improved. However, be very aware of using black ...

Written by

Paul Tagent

Create Content for SEO

Having quality content is a fundamental requirement for all websites if you want them to perform organically within search engines. There are probably 3 main ...

Written by

Paul Tagent

Long-term authority is the name of the game!

Once launched, a new website is unlikely to see much SEO traffic to start with, so Bath Marketing Consultancy’s suggestion is to focus on making ...

Written by

Paul Tagent

Focus on Building Trust to increase your rankings

It’s a lot to do with trust! Following on from my previous post, new websites are given a little bit of trust by search engines, ...

Written by

Paul Tagent

Lower Your Expectations

Organic SEO In order for your website to be successful as a marketing tool it needs to attract traffic.This traffic usually arrives from one ...

Written by

Paul Tagent

Why hide things? Be transparent!

……..why hide things indeed and what exactly would I be hiding?!! Be clear! The reason for this post is to share some experiences which have helped ...

Written by

Paul Tagent

2011 – 20 pointers to look at to ensure success

What can be better for a small business than looking at a full diary; a diary that has lots of potential new clients booked in?! ...

Written by

Paul Tagent

Overcoming the dreaded answerphone

How many times do you pluck up the courage to make a sales call either as a cold call or as a follow up and ...

Written by

Paul Tagent

The Christmas period and how it impacts on the Small Business

After one of the most hectic ends to one month/start to another I have ever experienced on both the professional and personal front with some ...

Written by

Paul Tagent

Marketing. A cost or an investment?

With pretty much any marketing activity that is undertaken, it is likely that there is some sort of cost to the organisation either as a ...

Written by

Paul Tagent

Website, Blog, News…..why all 3?

A great deal has been written about the merits of creating quality “inbound” links with regards to boosting a websites performance within search engines and ...

Written by

Paul Tagent

Talk about the benefits NOT the technique or features!

Bath Marketing Consultancy received a call recently from a lovely lady I have met at Networking asking my advice about a new venture she is ...

Written by

Paul Tagent

Every (prospective) client is different

The subject of this post might sound obvious so why on earth did I pick this topic and what am I on about?! Well, I ...

Written by

Paul Tagent

Working on holiday. Right or wrong?

After my first official break with my family in nearly 2 years (Devon Mon-Fri last week), I found myself in a panic when the cottage ...

Written by

Paul Tagent

Don’t be afraid of commitment!

Sometimes people see marketing as more of a quick fix process; a sort of knee jerk “distressed” purchase typically after experiencing a slow period in their business. ...

Written by

Paul Tagent

Twitter Facts for Internet Marketers

I recently came across a very interesting article by By Anna Johnson about Twitter based on Twitter’s recent 2010 developer conference, Chirp, the company’s co-founders Evan ...

Written by

Paul Tagent

My tips on how to make the dreaded cold call

Like many areas of business, to be successful a great deal is to do with planning. Have you done your homework? Do you know the ...

Written by

Paul Tagent

What are links?

(If you are reading this from my Twitter post, well done, this is what link building is all about!) Basically, a link is a word, ...

Written by

Paul Tagent

Why outsource?

When you stop and think about just how much is involved with marketing, you may stop and ask yourself how can you possibly do it ...

Written by

Paul Tagent

Your radio advertising check list

From my Twitter post today. The 5 “i’s” that make up a successful radio campaign are: Involvement – will it draw in listeners? Identity – ...

Written by

Paul Tagent

Don’t ignore ‘old’ media

Don’t ignore traditional media I think it is pretty evident that new media gets all the credit in marketing these days; after all, there is ...

Written by

Paul Tagent

Blogs & how to use one

Do you blog? As you probably know, a blog is an online site in diary form. The most typical blog is one that has articles ...

Written by

Paul Tagent

How to open doors

In order for a business to grow, clients need to buy from you. Don’t expect many clients or prospects to buy straight away or to ...

Written by

Paul Tagent

Spreading the word.

There are numerous ways that you can get your message out to potential customers, but the main ones are advertising & PR. I know that ...

Written by

Paul Tagent

You have a brand whether you like it or not!

Whether you want them to or not, it is highly likely that your business is associated with certain characteristics. It is therefore, up to you ...

Written by

Paul Tagent

Leads – where are they and who are they?

Just where do you start looking for leads?! How do you qualify them? How to quantify them? Try and use the Qx2 method – Qualify ...

Written by

Paul Tagent

Keeping the customer happy

Let’s assume that the work you have been doing for your clients has been delivered; you will need to continue to keep the clients happy ...

Written by

Paul Tagent

Market Research – DIY Tips

I have been involved with a number of blue chip clients over the years who have embraced my idea of actually engaging an external agency ...

Written by

Paul Tagent

Possible objections when cold canvassing

When it comes to objections, how many could you come up with? How many have you had? I am sure the prospect will have more, ...

Written by

Paul Tagent

Money, money, money

One of my Tweets this morning was just a snippet about profit being far more important than numerous sales or account wins. The reason for ...

Written by

Paul Tagent

Develop a clear vision

I was with a new client the other day who told me a number of times how good his business was at supplying the product ...

Written by

Paul Tagent

What is marketing all about?!

To me marketing is not just about making sales or having a glossy brochure as a leave behind, it is about following a number of initiatives that ...

Written by

Paul Tagent

But what should the proposal document include?

Following on from yesterday’s post, I believe that a written proposal should separate itself into 7 individual parts and these are: Background information & objectives ...

Written by

Paul Tagent

Writing a winning proposal – Part 1

I have recently found myself in a number of pitch situations where the prospective client has wanted to review a number of similar organisations before ...

Written by

Paul Tagent

Websites & Internet marketing

The Internet. Let’s be honest, we cannot resist the lure of the Internet. Everyone is using it for marketing. It is impossible to resist! However, ...

Written by

Paul Tagent

Media buying – how to play the game.

Negotiate hard. For any publishers that are reading this, I would like to apologise in advance as I am going to go through how to ...

Written by

Paul Tagent

The advert – avoid these mistakes & categories

Following on from my post yesterday on the merits of advertising, I thought it was worth pointing out some of the traps that professional services ...

Written by

Paul Tagent

Advertising. Yes or no?

Standing out? Can advertising generate leads? Should it be a part of your marketing activity? What type works? Some quite strong questions for a Monday morning! ...

Written by

Paul Tagent

20 golden rules for running a successful business.

Below is a list of the 20 things to consider when running a successful new business programme: Plan Create a fire, it is not about ...

Written by

Paul Tagent

Marketing is more than new business.

Although I am a great fan of business plans, it is having a marketing strategy that will make the difference to your business. Such a ...

Written by

Paul Tagent

The Brochure Part 2 – A New Approach

Following on from my previous post, I think that the planning and the production of the company brochure should be the catalyst for producing a ...

Written by

Paul Tagent

The Company Brochure – Part 1

After nearly 20 years in the industry, I am not 100% sure why companies have such an obsession with a company brochure! Yes, by all ...

Written by

Paul Tagent

During the pitch..

Following on from my last 2 posts, I thought I would continue with some more helpful tips about the actual pitch itself to help you ...

Written by

Paul Tagent

The pitch – structure and planning

While undergoing numerous sales training courses when I was working at the Sunday Times and then Miller Freeman, I was always told to : Say ...

Written by

Paul Tagent

The beauty parade – before the pitch

In contrast to a credentials presentation or document where the content is usually decided by you, the competitive pitch is led by the client brief. ...

Written by

Paul Tagent

Seminar or Conference – how to make it a success

Outline the benefits This is not as easy as it seems, especially when you consider how many are available at one time. In addition, once ...

Written by

Paul Tagent

Direct Mail – have you used it?

About a year ago, I wrote an article giving tips on how to use Direct Mail as an effective marketing initiative, but I have come across a lot ...

Written by

Paul Tagent

The Role of Marketing

In my opinion, businesses must make selling a high priority within an overall plan, but such a plan is likely to be labelled a marketing ...

Written by

Paul Tagent

Top 10 Marketing Tips for Success

1. Slash your advertising budget in half. Use the money you save to test some other simple forms of marketing. Better yet, get on the ...

Written by

Paul Tagent

What is a brand? How do I get one?

On more than one occasion I have been asked this question and the person asking has then quickly followed up the question with the statement, ...

Written by

Paul Tagent

Breathe for a Change

After a great 10 minute presentation at a recent networking event in Frome, I asked the speaker Mr Ken James, if he would like to ...

Written by

Paul Tagent

Cheap can be expensive

Firstly, let me apologise for my lack of Blog activity this week. It has been one of those weeks where, despite my best efforts, time ...

Written by

Paul Tagent

What about advertising??

There are a number of conflicting reports and discussions about the merit of using advertising in your marketing activities so I thought I would outline ...

Written by

Paul Tagent

The high\'s and low\'s of being in business

Most of the Blogs I write are dedicated to helping people with their marketing; giving advice based on my experiences gained from over 17 years ...

Written by

Paul Tagent

The high’s and low’s of being in business

Most of the Blogs I write are dedicated to helping people with their marketing; giving advice based on my experiences gained from over 17 years ...

Written by

Paul Tagent

Key writing techniques

In my experience, there are two types of advertising techniques being used at the moment by businesses – direct response advertising and branding advertising. The former ...

Written by

Paul Tagent

What is a site map and do I need one?

Bath Marketing Consultancy have been asked a number of times recently about this subject so thought I would put together a brief explanation for you. ...

Written by

Paul Tagent

There is no magic formula to successful marketing. Is there?

It’s another Monday morning and I have been thinking about what write today that would help my readers with their marketing. Racking my brains, I recall ...

Written by

Paul Tagent

Social Media Optimization

Ranking high on major search engines such as Google, Yahoo, or Bing is not a paid endeavour, but rather a combination of factors, including: • ...

Written by

Paul Tagent

Want a bigger slice of the SEM pie?

Big Slice? It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) ...

Written by

Paul Tagent

Direct Mail with your invoice…

I came across an article recently that got me thinking. It was such a simple idea and yet made huge amounts of sense. It was all ...

Written by

Paul Tagent

Black Hat SEO

Be careful of the Black Hat A malicious SEO poisoning attack, also known as a Blackhat SEO attack, occurs when hackers manipulate search engine results ...

Written by

Paul Tagent

30 Questions to test you and your business

1 Can you and your team name three things that set you apart from the competition? 2 Do you communicate the benefits of your product ...

Written by

Paul Tagent

8 areas to consider when writing content

“Content is King” is something that is said with great frequency in the marketing world so I have put together a quick check list of ...

Written by

Paul Tagent

Social Media – Do I or don’t I?!?

Yes or no?! There has been huge ongoing debates about social media and whether it is a marketing initiative that business simply have to implement ...

Written by

Paul Tagent

SME Marketing Tips

Below is a list of 7 simple tips to help the SME when considering marketing activity. They are simple, low-cost ways for any small business ...

Written by

Paul Tagent

Social Media = Online Networking

Networking has been used as a marketing tool for generations of business owners and I find it is a good profile builder for my business. ...

Written by

Paul Tagent

5 Top Tips to help SEO

Below are the 5 main areas Bath Marketing Consultancy think you should look for when building a website which effectively can prevent a site from ...

Written by

Paul Tagent

Social media

Bath Marketing Consultancy came across an article recently that gave a whole load of stats about online trends relating to social media and its usage ...

Written by

Paul Tagent

Spotting the marketing thief

This is as much a post asking for advice as giving it and based on a recent problem I have experienced. In a nutshell, I ...

Written by

Paul Tagent

Why Content is King by Gail Gibson.

Bath Marketing Consultancy is proud to post this Blog written by a friend, colleague and professional copywriter, Gail Gibson of True Expressions. Do the words ...

Written by

Paul Tagent

Save money and the planet

Bath Marketing Consultancy came across this news snippet on Brand Republic and thought it very apt as I am an E.ON customer, am conscious of ...

Written by

Paul Tagent

Mistakes to avoid in Marketing

Some common mistakes to try and avoid when carrying out marketing initiatives are: Advertising to the wrong people Using the wrong messages Marketing at the ...

Written by

Paul Tagent

Getting hacked off?!

I dont know about anyone else, but Bath Marketing Consultancy is getting increasingly frustrated by the recent hacking of it’s Twitter account. It happened 3 ...

Written by

Paul Tagent

Top 10 Advert Tips

Not all of the below are possible all the time, but Bath Marketing Consultancy have constructed a check list of the sort of criteria you ...

Written by

Paul Tagent

‘Patient’ marketing…

I know it is early on a Monday morning and it is raining outside, but this article is not a moan influenced by these factors. ...

Written by

Paul Tagent

Marketing Consultancy – what, how and why??

I came across a well known advertising agencies’ mission statement recently and it read something along the lines of – ‘It makes a lot of ...

Written by

Paul Tagent

Anorak internet stats…

Taken from the ONS, I thought it was worth outlining the importance of having an internet presence and the sheer numbers now having access to ...

Written by

Paul Tagent

Digital media still the way forward

Havas suffered a 14.3% year-on-year decline in organic growth in the UK in the fourth quarter of 2009, as the French marketing group said its ...

Written by

Paul Tagent

Iceland look for a new ambassador

Iceland is finally ditching its celebrity-focused marketing strategy and looking to appoint one of its customers to become its ‘brand ambassador.’ I have yet to ...

Written by

Paul Tagent

Domino’s launches Facebook ‘superfans’ social media push

Apparently Domino’s Pizza has launched a new social media campaign on Facebook rewarding users’ brand loyalty with prizes and special offers. As part of the ...

Written by

Paul Tagent

Dissertations and the funniest advert ever

Having been bombarded by enquiries from final year students last week asking for comments and help with their dissertations, (I even had a lady from ...

Written by

Paul Tagent

Improve your marketing; test yourself

Bath Marketing Consultancy believes that no single marketing initiative will work in isolation and suggest that between 6 and 10 initiatives is what each business ...

Written by

Paul Tagent

Apple launches the iPad in San Francisco

With under a 10 inch screen, Apple’s CEO Steve Jobs has called it “a magical truly revolutionary product”. Jobs said that what this device does ...

Written by

Paul Tagent

Nuts……or is it balls?

With sales down 24.6% down year on year to 188,532, the IPC-owned lads mag ‘Nuts’ is rolling its new look in February supported by a ...

Written by

Paul Tagent

Armani & Reebok team up

Giorgio Armani & Reebok have teamed up to create a combined clothing collection which was unveiled last weekend at the Milan Fashion Week. Armani’s EA7 ...

Written by

Paul Tagent

Search Engine Glossary of Terms

I get a lot of questions from clients asking me exactly what terms like CPC, SEO, SEM, title tag and in bound links actually mean. ...

Written by

Paul Tagent

Money for Haiti

Although this not a marketing related article, I do think it is very newsworthy. After the devastating earthquake measuring 7.0 on the Richter scale struck ...

Written by

Paul Tagent

LA Fitness + Alesha Dixon?

As part of the group’s £30m investment plan which will also see it refurbish all it clubs by 2012, LA fitness, the gym chain, is ...

Written by

Paul Tagent

No gas for 10 years….

To coincide with the brand’s 75th anniversary, Calor Gas, the bottled gas brand, is rolling out its first TV advertising for a decade. Calor is ...

Written by

Paul Tagent

Ads don’t have to win creative awards to win..

There seems to be a lot of debate in the marketing industry about ‘adwatch recall.’ By this I mean what advertisment or campaign consumers remember ...

Written by

Paul Tagent

And the award for the most irritating advert goes to….

…..Gocompare.com! Not really a surprise is it?! They may grab our attention and then get inside our heads, but some adverts are memorable for all ...

Written by

Paul Tagent

Pepsi backs Lipton with Hugh Jackman.

Lipton Ice Tea (Pepsi Lipton International is a joint venture between PepsiCo and Unilever), will launch a global marketing campaign in March featuring new ambassador ...

Written by

Paul Tagent

What is a Blog and do I need one?!

Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs ...

Written by

Paul Tagent

Marketing in a recession…

In my never ending attempt to educate clients about the importance of marketing in a recession, I came across an article by Mark Bower that pretty much ...

Written by

Paul Tagent

To sponsor or not to sponsor?!

I was reviewing sponsorship as a marketing initiative earlier as Bath Marketing Consultancy is in talks with Cancer Research UK and I remembered that MasterCard ...

Written by

Paul Tagent

\'It\'s here…..\'

On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like – There is also a promo ...

Written by

Paul Tagent

‘It’s here…..’

On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like – There is also a promo ...

Written by

Paul Tagent

Google Earth and Facebook bring Guinness to life online

This, I feel, is a cracking bit of online marketing by one of the big brands – Guinness. Basically, Guinness (BMC – cracking website too) ...

Written by

Paul Tagent

Getting into marketing?

Despite reading that over 250,000 people were made redundant in 2009 with predictions by People Management of some 2.8 million unemployed in 2010, there still ...

Written by

Paul Tagent

‘Comic’ Omid Djalili to front new Moneysupermarket.com campaign

I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic’s site and saw that ...

Written by

Paul Tagent

Hovis tops ITV’s Ad Of The Decade

Adapted from ‘Marketing News’ I have found this little news item which I thought my provoke some comments…… Hovis’s ‘Go On Lad’ advert has won ...

Written by

Paul Tagent

Ford could sell Volvo this month

Ford has reportedly reached an agreement with China’s Geely to sell its Volvo unit. According to various reports both sides expect a sale of the ...

Written by

Paul Tagent

Twiggy had been airbrushed!!

Before Christmas, Ad regulators upheld more than 700 complaints about an ad for an Olay product after Procter & Gamble admitted that a photo of ...

Written by

Paul Tagent

Four little things worth remembering for 2010…

I came across a number of marketing ‘facts’ this morning some of which caught my eye: The more data you have, and the more you ...

Written by

Paul Tagent

Bathstore launches £1.5m campaign

As the ‘January Sale’ battle starts in ernest today, Bathstore, the bathroom specialist retailer, has launched a £1.5m January sale campaign rolling it out across ...

Written by

Paul Tagent

Comedy to outsell film DVDs says Tesco

Tesco claims sales of comedy and TV DVDs will outsell its film chart for the first time, attributing the change to the success of stand-up ...

Written by

Paul Tagent

Marketing for Chrome

Although it has not been around for long Google Chrome is getting a major marketing boost in the UK. Today there are wrap-around cover adverts ...

Written by

Paul Tagent

10 more brands not involved with Tiger Woods!!!

As Bath Marketing pointed out in Twitter recently, several of Tiger Woods’ sponsors such as Accenture and Gillette, are distancing themselves from the golfer as ...

Written by

Paul Tagent

Susan Boyle dominates YouTube in 2009

Even though I am not a huge fan of his, Bath Marketing Consultancy thinks that you’ve got to give credit where credit is due. Simon ...

Written by

Paul Tagent

Domino\'s Pizza sponsors new ITV show

Just as we all thought it was safe to turn on our TV’s again at the weekend there is ANOTHER reality show called \’Take Me ...

Written by

Paul Tagent

Domino’s Pizza sponsors new ITV show

Just as we all thought it was safe to turn on our TV’s again at the weekend there is ANOTHER reality show called ‘Take Me ...

Written by

Paul Tagent

Ann Summers hijacks online BA strike interest

A cracking bit of intuitive, online marketing took place yesterday that I thought you would be interested to know. Basically, Ann Summers, the adult retail ...

Written by

Paul Tagent

Google could sell own-brand phone direct by early 2010

The word on the street is that Google has given employees a prototype mobile phone to test, which it is reportedly planning to sell directly ...

Written by

Paul Tagent

Durex launches online community

This news snippet has been taken from a leading marketing related website and I thought it was something that needed discussing as I am thinking ...

Written by

Paul Tagent

Morrisons launches £4 festive meal-deal for four

As we approach Christmas Day the supermarket chain Morrisons is attempting to help consumers spread the cost of the Christmas period by launching a festive ...

Written by

Paul Tagent

More than just marketing facts…..

Bath Marketing Consultancy is not just a organisation bursting with marketing trivia. As golf seems to be in the public domain at the moment; how ...

Written by

Paul Tagent

Blogging for search engines

I write daily articles and stories on my Blog abouthings t that I feel will be interesting to the marketing community, my clients, prospects and ...

Written by

Paul Tagent

Article Marketing

Did you know that getting your articles circulated free on the internet doesn’t just bring you an ongoing stream of new customers, it also brings ...

Written by

Paul Tagent

The perfect Chrisrtmas present?!

Priced at £1.92 million and 10 months in the making, the iPhone 3G S Supreme is the perfect Christmas present for the person who has ...

Written by

Paul Tagent

‘Clean’ Advertising?

We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a ...

Written by

Paul Tagent

‘Clean’ Advertising?

We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a ...

Written by

Paul Tagent

Marketing and your business plan

How does marketing fit into your business plan? There are a number of companies that can help you construct a business plan and provide a ...

Written by

Paul Tagent

What should you pay a marketing officer?

With a typical salary of £27,397, a marketer at this level is also likely to be paid a bonus of £1,800. A marketing officer working ...

Written by

Paul Tagent

Calling all men – do you want a 6 pack??

I came across this article this morning about a new vest by George of ASDA that gives men an instant 6 pack and reduces man ...

Written by

Paul Tagent

How well does your website score?

Three key things you should know about your website and how it is performing are: The Strongest Pages on your website – Determines what the ...

Written by

Paul Tagent

The definitive explanation of ….MARKETING!!!!

Hopefully, this will clear up any confusion … You’re a woman and you see a handsome man at a party. You go up to him ...

Written by

Paul Tagent

The definitive explanation of marketing!

Hopefully, this will clear up any confusion … You’re a woman and you see a handsome man at a party. You go up to him ...

Written by

Paul Tagent

Online facts and figures

When looking for some recent facts on consumer online behaviour, I came across this (click the header title to see the report in full) and ...

Written by

Paul Tagent

Waitrose to sell products at Shell petrol-station forecourts

Some good news for a Tuesday found online this morning: Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK ...

Written by

Paul Tagent

Coca Cola aims to target………..everyone!

I came across a very ambitious article discussing Coca Cola’s marketing objectives – being ‘laser-focussed’ at doubling its profits by 2020 by targeting everyone globally! ...

Written by

Paul Tagent

E Marketing (for Law Firms)

I have extensive experience in working with a number of firms from the legal sector and e-mail marketing can be a tricky business. Aside from ...

Written by

Paul Tagent

Whatever next?!

Marks & Spencer’s Christmas advertising campaign has been accused of sexism. The ASA is assessing eight complaints it has received over a line spoken by ...

Written by

Paul Tagent

BMW sign as 2012 Sponsor

Taken from an article on Marketing Week. The car maker will be the tier one automotive sponsor of the Games after agreeing a deal with ...

Written by

Paul Tagent

Jamie Oliver – a seriously clever businessman

Breaking news that I have come across is that Jamie Oliver is launching a dating portal on his website through a 2 year deal with ...

Written by

Paul Tagent

No single marketing effort works all the time for every business

Never a truer statement in marketing! BMC advises that companies rotate several marketing tactics and vary your approach. Your customers tune out after a while ...

Written by

Paul Tagent

Who Bath Marketing work with

Related Posts