For any business owner, simply launching a website and hoping it performs in Google search is no longer enough. If your site isn’t indexed by Google, it won’t appear in search results—no matter how beautiful it looks or how much effort you’ve put into your products or services.
At Bath Marketing Consultancy, we work with business owners across the West of England who are investing in their digital footprint and want their website to work—not just exist. So, how do you get your website indexed by Google and actually performing organically?
Here are our 5 top tips—backed by experience and SEO know-how.
1. Submit Your Website to Google Search Console
Google Search Console is a free tool provided by Google, and it��s essential for ensuring your site is crawlable and indexable. If you haven’t verified your website and submitted your sitemap, you’re making Google’s job harder—and your own visibility weaker.
A sitemap acts like a contents page for your site. It tells Google which pages you have and helps it understand the site structure. Once submitted, Google can start crawling your site and potentially indexing it in search results.
Tip from BMC: Ensure your sitemap is kept up to date and only includes pages you want to be indexed. Technical knowledge helps here—especially when dealing with multiple languages, redirects or subdomains.
2. Optimise Your On-Page Content for Relevance and Quality
Google doesn’t just want to crawl your site—it wants to understand what your pages are about. That means content needs to be original, relevant, and structured around keywords and phrases people actually search for.
Meta titles, meta descriptions, headers (H1s, H2s, etc.), and body copy should all work together to signal a clear theme to search engines. But it’s not just about inserting keywords—it’s about creating quality content that meets search intent.
Tip from BMC: Keyword strategy isn’t guesswork. Our SEO process involves research, competitor analysis and intent-matching to make your content not just visible, but clickable.
3. Secure Strong, Relevant Backlinks
Google sees backlinks as a vote of confidence. If reputable websites are linking to your site, it suggests your content is trustworthy and valuable. But not all backlinks are created equal.
One high-quality, relevant backlink is worth more than dozens of low-quality ones. Think industry blogs, directories, partners, suppliers, or publications in your sector.
Tip from BMC: We help businesses build a strategic link-building plan tailored to their industry, ensuring each link actually improves trust and performance—not just volume.
4. Make Sure Your Website is Technically Sound
It’s easy to overlook the technical foundation of a website—but Google doesn’t. Slow loading times, broken links, duplicate content, non-mobile-friendly pages, or poor URL structures can all prevent Google from indexing your site effectively.
Core Web Vitals (page speed, responsiveness, visual stability) are now part of Google’s ranking signals. That means your site needs to function well and deliver a good user experience.
Tip from BMC: We run regular audits to uncover technical issues that could be harming your visibility—most of which require a developer or experienced SEO consultant to resolve correctly.
5. Consistently Publish Fresh, High-Value Content
Google loves freshness. Regularly adding quality blog posts, case studies, articles, or updated content signals that your site is active and evolving. This gives Google more reason to crawl and index your site frequently—and provides more entry points for potential customers.
A stagnant site can quickly fall behind competitors who are actively investing in content.
Tip from BMC: Not sure what content to create or how to align it with search trends? We provide full content strategies as part of ongoing SEO consultancy, so your blog becomes a business tool—not just filler.
Final Thoughts
Getting your website indexed by Google is just the start. To perform organically, your site needs to demonstrate trust, technical integrity, relevance, and value—consistently.
Search Engine Optimisation is no longer a one-off task or a “cheap fix.” It’s a core part of business development that requires ongoing attention, experience, and strategy.
If your site isn’t being found—or if you’re not sure what Google sees when it crawls your domain—why not put Bath Marketing Consultancy to the test? Our SEO audits and campaigns are designed to boost visibility, drive qualified traffic, and support long-term growth for SMEs just like yours.
