For successful marketing keep these simple rules in mind. Remember a plan and schedule will reap results, a muddled approach won’t.
1) Start by setting clear objectives – where do you want to be, in say, three years.
2) Define your target market and identify your audience.
3) Decide on the brand and the values you want to transmit – the platform.
4) Plan your promotion strategy.
5) Set a budget.
6) Devise a schedule.
7) Decide how the strategy will be measured, for example, increased sales, direct responses, coverage in local press etc.
8) Implement the programme according to the schedule.
9) Monitor and evaluate results as an aid for future marketing decisions.
10) Marketing works – if you don’t make good use of it your competitors will!
Get in touch with Bath Marketing to see how we can help..
