At Bath Marketing Consultancy, we often get asked, “What is the hardest marketing platform to use?” Recently, a prospect told me they struggled with social media and wanted to know if it was easy to use.
The truth is, social media can be challenging, but that doesn’t mean it isn’t valuable. While it’s not a guaranteed shortcut to success, it’s an essential part of any marketing strategy. When used correctly, social media allows businesses to network effectively, often without the costs associated with traditional networking. Meeting people in person is always beneficial, but platforms like Twitter, LinkedIn, and Instagram enable even the shyest business owners to connect with potential customers and partners.
The Pitfalls of Social Media Marketing
The main reason social media can feel difficult is that many businesses jump in without a clear strategy. They create accounts, post sporadically, and then wonder why they don’t see results. Without defined objectives—whether it’s brand awareness, lead generation, or community engagement—it’s easy to waste time and effort.
However, when used strategically, social media can help businesses:
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Demonstrate industry expertise
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Build relationships with potential customers and partners
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Expand brand reach on a global scale
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Engage directly with their audience in real time
Not bad for a platform that’s essentially free to use!
Is Advertising Hard to Get Right?
Another area that businesses often struggle with is advertising. Unlike social media, paid advertising involves a financial investment, making it crucial to get the approach right. The key is to first determine whether your campaign is focused on:
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Brand Awareness – Increasing visibility and recognition in your market
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Direct Response – Encouraging immediate action, such as signing up or making a purchase
For either type, clarity is key. Don’t overcomplicate things with vague messages or overly creative designs. Make sure your advertising provides potential customers with the right information to take action.
The Bottom Line: Do What Works for Your Business
There’s no single hardest marketing strategy—only strategies that are harder to execute without proper planning. The key is to test different approaches, monitor what works, and adjust accordingly. Rather than jumping into social media, advertising, or any other marketing channel without a clear purpose, take the time to understand what will benefit your business the most.
Need help refining your marketing strategy? Get in touch with Bath Marketing Consultancy—we’d be happy to have a chat!
