Social Media – Do I or don’t I?!?
There has been huge ongoing debates about social media and whether it is a marketing initiative that business simply have to implement in order to succeed or something to scare mungering businesses into doing and I would like to outline, what I believe are some of the key benefits. By being active on social networking sites, […]
Social media
Bath Marketing Consultancy came across an article recently that gave a whole load of stats about online trends relating to social media and its usage in the US which I found staggering. I have pulled out a few snippets so that you can see the actual scale of the numbers being touted about. I am […]
Unlocking the Power of Social Media for Digital Marketing: A Strategic Guide
In today’s digital age, social media has become an indispensable tool for businesses aiming to engage with their target audiences, build brand loyalty, and drive growth. As one of the South West’s leading digital marketing agencies, Bath Marketing Consultancy understands the critical role that social media platforms play in a well-rounded marketing strategy. But with […]
Social marketing explained
Social media refers to digital platforms that enable users to create, share, and interact with content online. These platforms have revolutionised communication, allowing individuals and organisations to connect instantly across the globe. As of January 2025, over 5.24 billion people worldwide are active on social media, representing approximately 63.9% of the global population. Backlinko The […]
