Shall I start my own business

It’s a horrible fact, but a very high percentage of start-up businesses fail; about 90% with 10% failing within the first year of starting.

Digital Marketing or Traditional Marketing?

These days, the business owner needs to consider a lot when creating their perfect marketing mix. For example, do they focus resources on traditional or digital marketing…or both? Each company is different so some would benefit more from one type of marketing than another. But, why are these two types of marketing considered separately? What’s […]

The Marketing Challenge for the Small Business Owner

The challenge for so many small business owners is that they have little idea or time to make marketing actually work. The majority are experts in their fields, but they simply don’t have the time to become experts in the ever changing world of marketing. So what happens? Rather than taking a strategic approach, most […]