Search Engine Optimisation – what not to do.
Following on from my previous article about what to do for SEO, please find Bath Marketing Consultancy’s list of don’ts – 1. Avoid cloaking – Cloaking is when you give your visitors one page and then give search engines another page. Google and its friends want to see and index what your visitors see. Getting […]
Search Engine Optimisation: What It Is and 8 Practical Ways to Improve Yours
Search Engine Optimisation (SEO) is the process of improving your website so that it ranks higher in search engine results for relevant keywords and phrases. When done effectively, SEO helps your business become more visible online, attract more visitors, and convert traffic into leads or sales. At Bath Marketing Consultancy, we believe SEO should be […]
Keep Sight of the Bigger Picture in SEO
For many businesses, achieving a top 5 or top 10 ranking on Google for competitive search terms can be incredibly lucrative. In fact, some organisations focus solely on this as their primary marketing initiative—helping websites secure high-ranking positions for valuable keywords. However, for most businesses, the effort required to reach and maintain these rankings is […]
Social Media for SEO
Social media was not originally a part of SEO, but that is changing. Google is now sending out its bots to crawl for “tweets” and “posts” and also developing other ways to determine whether a site is strong in social media and then using this information as a factor in determining the overall quality of the […]
The Power of Quality Inbound Links for SEO Success
If you’re looking to improve your website’s search engine rankings, increase traffic, and enhance online visibility, inbound links (also known as backlinks) should be a key part of your SEO strategy. But what exactly are inbound links, and why do they matter so much? In this blog, we’ll break down what inbound links are, where […]
Long-term authority is the name of the game!
Once launched, a new website is unlikely to see much SEO traffic to start with, so Bath Marketing Consultancy’s suggestion is to focus on making long-term plans to get your website onto the radars that you want to be on. I have identified the need for your website to build “trust” and to ensure that […]
Rethink your SEO goals until your site is trusted
In order for your website to be successful as a marketing tool it needs to attract traffic.This traffic usually arrives from one of three sources, namely – 1 – by typing your address directly into the browser 2 – from a link on another site another 3 – via a search engine The latter is […]
Website, Blog, News…..why all 3?
A great deal has been written about the merits of creating quality “inbound” links with regards to boosting a websites performance within search engines and I wanted to clarify how I position 3 possible activities within your marketing to facilitate this. We all know about websites, but what is a website for? In my opinion, […]
Ranking high on major search engines
Ranking high on major search engines such as Google, Yahoo, or Bing is not a paid endeavour, but rather a combination of factors, including: How long your Web site has existed. How much traffic your site has. How relevant your content is to the term being searched. How many relevant links you have, inbound or […]
Want a bigger slice of the SEM pie?
It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) should be dedicated to brand awareness and reputation management, yet the results of a study conducted by a company called Epiphany in Leeds show that a lot of well-recognised brands are failing […]
